Why do you think all the biggest entrepreneurs in the world right now are investing enormous amounts of their time and money into content?

Why do you think all the biggest entrepreneurs in the world right now are investing enormous amounts of their time and money into content? People like Alex Hormozi, Steven Bartlett, Davie Fogarty, Matt Gray, these people don't need more money, why are they doing it? The reason? Building a personal brand is far too good of an opportunity to pass up, even for them. Building their brand gives them infinite leverage, the kind of leverage that can be used to make more money, making more money than they're making right now, which says an awful lot. $1,000,000 entrepreneurs investing into it. Think about it like this, for a regular business to receive 1 million high quality impressions to target audience, depending on the target audience, could cost them north of $100,000 advertising regularly. I regularly hit 1 to 2 million impressions on my Instagram alone, and have done most months for the last two years straight. One of my past students, Ben Hargreaves, or @lifethroughoptics_, regularly hits 4 to 5 million impressions per month consistently. Just six months ago, Ben was still working a full-time job, and now he's regularly doing something that would cost a business north of half a million dollars per month. He's taken himself as one person and given his brand the leverage that a multi-million dollar company would kill for. And now, as long as he keeps building this, for life. If you have anything to share, a skill, a passion, a story, building a personal brand can quite literally help the queue to business. It won't be easy, but how the fuck can you let an opportunity go to waste? If you wanna grab this opportunity and create a future with. Comment "BUILD" and I'll send you a DM.