The video provides actionable, low-barrier advice for aspiring entrepreneurs, positioning the speaker as an expert while using a relatable, high-energy presentation style.
Summary
The speaker, a business consultant, explains the easiest way to start an e-commerce business by using Shopify to build a website and sourcing products from local markets in Karachi. He emphasizes that the real work in e-commerce is product research, pricing, and marketing, rather than just building the website itself.
Structure
1Introduction to the easiest way to start e-commerce.
2Recommendation of Shopify as the platform of choice.
3Explanation that product sourcing is more important than website building.
4Advice on sourcing products from local wholesale markets in Karachi.
5Warning against long supply chains and poor financial planning.
6Encouragement to use existing platforms like Daraz or OLX to test products.
Product placement
Shopify is mentioned as the recommended platform for building an e-commerce website.
Original caption
The Easiest Way To Start Ecommerce - Ahmed Rauf Essa #entrepreneur #entrepreneurship #entrepreneurs #entrepreneurlife #startup #startuplife #business #businessowner #consultant #businesscoach #telemart #pakistan #forbes30under30 #awardwinning #globalawards #Tech #startups #Ecommerce #motivation
More from @ahmedraufessa
Their other posts in the index, biggest breakout first.
Call to action
The speaker encourages the audience to use Shopify to build their website and to use platforms like Daraz or OLX to test products.
On-screen text
The Okhal Memon Jamat Presents
OMJ FreeLancer Conference
How to start an E-commerce business?
Research e-commerce models.
Business Name and Building your brand.
E-commerce business website.
Source and develop your products or services.
Launch your business.
Ahmed Rauf Essa
Enroll Now via the link below
https://shorturl.at/gHPR9
Student Education Sports Complex & Okhai Memon Hall, Hussainabad, Karachi
Abdul Sattar Vayani
Honorary General Secretary
Sajid Gani
Project Coordinator
Irfan Mian Gaba
Treasurer & Chairman, Social Welfare Committee
Transcript
e-commerce karne ka aasaan tareeka bata deta hoon, bada aasaan tareeka. ek website bana le apni. shopify pe jaayein. shopify, main kehta hoon agar aap use nahi kar pa rahe, phir aapka kaam nahi hai, na kariye ga e-commerce. kyunke shopify se aasaan koi platform hai nahi. jaayein shopify pe, ek account banayein, website bana lein. pehle teen mahine aapko ek dollar charge karega, sirf ek dollar. de sakte hain hum sab 300 rupaye toh learning ke liye de sakte hain na. aur teen mahine ke baad 25 dollar mahina aapko charge karega, jisme hosting bhi uski hai, saari cheezein wahi sambhal raha hai. aapko tension hi koi leni nahi hai. ek domain le lein, 10-12 dollar ka domain hoga, 15 dollar ka domain hoga. wahi aapko map karke dega, wahi sab karke dega. aapne website toh bana li. aapko pata hai e-commerce mein logon ko lagta hai website banana e-commerce hai. website banana e-commerce nahi hai. product dhoondhna e-commerce hai. uske baad us product ko right price pe dhoondhna e-commerce hai. uske baad right price pe product ko place karna, ye e-commerce hai. uske baad us website pe traffic lana e-commerce hai. uske baad us traffic ko convert karana aapka e-commerce hai. us convert hone ke baad usko properly deliver karana aur satisfy rakhna e-commerce hai. aur ye koshish karna ke wo wapas ghoom ke mere paas aaye, ye e-commerce hai. website banana mazaak hai. main literally aadhe ghante mein aisi website banata hoon ke aap log soch ke pareshan ho jayenge ke yaar aisi cheez aadhe ghante mein ban sakti hai. main is level ki website aapko bana ke doonga aadhe ghante mein. duniya dekhti reh jaaye. international standard ki. aadhe ghante mein bana ke doonga. shopify aasaan tareen hai. team chadhani hai, cheezein set karni hai, aap ho gaye ready. lekin kya maine e-commerce kar liya? nahi. ab aap kis tarah karenge? website bana lein bhale apni. ab iske baad dhoondhein apne aas paas logon ko. ye aapki research ka part hai ke mujhe bechna kya hai. log ye cheez bhool jaate hain, kehte hain yaar hum sadar jayenge, maal uthayenge, bech denge. ab e-commerce karna hai toh main aapko chaar paanch marketein bata deta hoon. chaar paanch marketein hain karachi ki. hum mashallah saare log karachi mein hain. jab lahore wala tension mein hota hai, islamabad, pindi wale tension mein hota hai na, samajh aata hai. agar hum log kaarobar nahi kar pa rahe na toh humein doob mar jaana chahiye. uska reason hai hum karachi baithe hain yaar, port city mein hain hum. kuch marketein main aapko bata deta hoon wahan sirf as a user jaayein, as a user. aapko wahan se 200 product achha na mile, naam badal dijiye ga mera. gol plaza sabne dekha hai, peeche central mall sabne dekha hai. ye do jagah hain. iske baad agar sadar ki taraf jaate hain toh shahjah market aur kohinoor market hai. ye ho gayi chaar marketein. iske baad aap jaayein old city. bolton market jaayein, motan das jaayein. aapko duniya ka har product un logon se milega jo purane paapi hain is field ke. aapko shauk chadhega, aap bolenge main ali express pe item dekh raha hoon, kitna achha hai. wahi product aap leke jaayein aur bolton wale ko bolein ye milega, bolega milega, milega, ye pada hua. aur jo paison mein aapko ali express pe dikha rahe hain, usi paison mein de dega. ye toh 25-50, unki toh garariyaan main kehta hoon choti hain. ye toh 25-50 rupaye mein maal ghuma dete hain bhai. china wale bhi pareshan hain hamare logon se. ke ye 25-50 rupaye rakh ke kyun bech dete hain paagal yaar. aap in logon se khareedein. local khareedne se fayda kya hota hai, ye bhi main aapko bata deta hoon. aapke paise hi nahi bachte. kal mujhe ek brand ne bola, maine bola tum kitne din mein maal mangwate ho? keh raha hai main order karta hoon, pehle pre-payment karta hoon, 15 din mein wo order ready karta hai china mein, 40 din paani mein maal pada rehta hai. ho gaye 60 din ho gaye taqreeban mil mila ke. hai na 55-60 din. iska matlab achha, ab ye bhi bata do ke kitne din ka maal mangwate ho? keh raha hai do mahine ka. maine kaha 60 pe 60 matlab tumhare jo aaj paise lage hain, aakhri paise tumhare khulle hote hain 120 din baad. 120 din baad kar rahe ho aur tumne 50 rupaye banaye, isse zyada ka toh tumne dollar nuksaan de deta hai bhai ek saal mein. ye 120 dinon mein. ab aap yun calculation karein na aapko sense hi nahi banayega wo business. hamare log kar rahe hain, tabhi toh tension mein hote hain end mein ke yaar paise hi nahi bache ghar mein. uska reason hum calculation hi galat kar dete hain. toh aap product uthayein, bhalle lagayein apni website pe bhi. iske baad batayein kya karein? hum jaise platforms ko use karein main kehta hoon. aap jaayein daraz pe, olx pe jaayein, telemart pe aayein, bechein products. ab aapko ek trend pata chalega. hamare paas millions ka user base hai na yaar. hamare paas itna traffic aata hai, itne log aate hain, aap kya karein? hamare paas lagayein, bechna shuru karein. ab jo cheez aapki bikna shuru hui, ab aapko samajh aa gaya hai ke yaar ye wala item itna bikta hai, ye item itna bikta hai, is tarah ka customer khareedta hai. aur humse paise bhi banana shuru kar diye toh pehle din se aap nuksaan bhi nahi kar rahe. jo humse paise banaye na, wahi apni website ki marketing pe lagayein. kahan paise kharch hue hain aapke? aap product dhoondhna aapko kya lagta hai mazaak hai? product dhoondhna toh bada aasaan kaam hai. aapka har kisi ka aisa janne wala hoga jo joote bechta hoga, jo mobile bechta hoga, jo ghadiyan bechta hoga, sahi hai? ammaon se puchega kapde kahan se khareedti hain, aapko kapde bechne wale bhi mil jayenge, sandal bechne, sab mil jayenge aapko, chashme bechne wale kyun nahi milenge? unhi ko aap enable karein.
