The video provides actionable, high-value business advice while using a relatable local success story (Bykea) to illustrate the point, making the brand mention feel authentic and earned.
Summary
The speaker explains his process for generating and refining business ideas by researching successful international startups and adapting them for the local market. He uses Bykea as a prime example of a successful execution of an existing business model in Pakistan.
Structure
1Researching global startup trends
2Filtering ideas based on personal fit and financial viability
3Deep diving into case studies
4Adapting successful models to the local market
5Refining the business model through research and testing
Product placement
The speaker mentions Bykea as a successful example of a local startup and shares a personal anecdote about using the service.
On-screen text
STARTUPRENEUR
Original caption
How to find the right idea for your business - Ahmed Rauf Essa Watch all videos at : https://youtube.com/@ahmedraufessaofficial #business #entrepreneurship #entrepreneurmindset #startup #entrepreneur
More from @ahmedraufessa
Their other posts in the index, biggest breakout first.
Transcript
Ideas laane ke liye, jaise aapne kaha, idea duniya mein ghoom rahe hain, aap duniya se peeche hain. Toh humein toh fayda hai, hum seekh sakte hain duniya se. Aaj aap utha ke ek report utha ke padh le, do teen reports is tarah ki, UAE ke top startups kaun se hain, sahi hai? Top startups of India, 100-100 ki list aayegi, aapko ek-ek paragraph mein, bas Google likhein aa jayegi poori report. Aap ek dafa baith ke woh 100-200 startup padh le. Un mein se koi 30-40 honge jo aapke yahan pe lagenge dil pe. Aap bolenge, maza aaya, yeh hai idea, yeh mere liye bana hai. Phir aap bolenge, dil ke pehle, jeb hai, jeb toh dekhun main. Us mein aapke paanch ideas honge jo aapki jeb ko lagenge. Ya jeb ko lagenge, aap bolenge, paise jama kar loonga, itna achha idea koi bhi paise de dega mujhe. Us ke baad aap un paanch case studies ko ghol ke pee le, un businesses ko, kyunki abhi tak aapne ek paragraph padha tha, introduction. Phir jab aap ghol ke pee lenge na, toh aapko pata hoga ki yaar main kis cheez ke liye bana hoon, kaun sa idea mujhe suit karta hai. Phir un paanch ki jab aapne case study padhi hogi, is ke baad aap Pakistan ko padhenge, toh aapko resemblance kahin dikhna shuru ho gaya, aap bolenge, are yeh toh doable Pakistan mein. Bhai ki abhi is tarah bana hai. Hum sab ko pata tha Gojek ka replica hai yeh. Lekin us ne jo execution kari hai, us ne jis tarah makkhi pe makkhi bithayi hai us ne, Pakistan mein, woh commendable hai. Main bahut value karta hoon is company ko, Bykea ko, personally. Kyunki us ne kaam karke dikhaya hai, aaj household name hai Bykea, har koi chala raha hai Bykea, har koi Bykea use kar raha hai. Koi yeh nahi keh sakta main Bykea ko nahi jaanta. Koi yeh zaroor keh sakta hai shayad main Indrive ko nahi jaanta, main aapko bataun, woh yeh nahi keh sakta main Bykea ko nahi jaanta, kyunki Bykea sab ke liye hai. Main bhi Bykea use kar raha hoon, abhi main saaman ek leta hua gaadi, bag mein mere aa gaya saath, toh main jahan se event se aaya, maine bola yaar main aapko Bykea kara deta hoon. Abhi kara ke aaya hoon main, sahi hai? Toh idea jab aapko dikh gaye, phir aap us ki refinement pe jaate hain, phir us ki research pe jaate hain, product market fit dhoondhein, phir price points dhoondhein. Pricing hamare yahan log yeh nahi samajhte, pricing poori science hai, duniya hai pricing. Ek toh yeh hamare yahan pricing ka ek concept hai, competitor itne ka bech raha hai, main itne ka bechunga, yaar. Yeh koi baat hai? Yeh toh one form of pricing hai, pricing ki toh kitni forms hain, aap woh toh padhein kabhi. Toh jab aap research karenge, us ke baad toh aapka idea refine ho jayega. Aapko pata hoga pehle toh yeh ki main entrepreneur hoon ki nahi hoon. Doosra yeh pata chala ki ideas kaun se hain market mein jo exist karte hain, aur main un ko kar sakta hoon shayad achha, main un ke, mere paas paise bhi hain. Phir aap us mein jab research karte hain, toh aapko pata hota hai, ab yeh jab main launch karunga na, toh mera failure rate bahut kam hoga inshaAllah. Aur us ke baad bhi agar main fail karta hoon, toh I'll make sure, I'll go back, I'll rethink, I'll come back stronger.
