Pakistan me e-commerce ka future

Pakistan me e-commerce ka future. 50% return ja raha hai, kaise isko bachaye? Yaar return ko todne ka bada aasaan tareeka hota hai. Kuch cheezein hoti hai jo main kehta hoon return ko karne, foran kar leni chahiye. Dekho jahan cash on delivery hai na poori duniya mein, even in India, barabar mein aapke India mein bhi ye cheez ho rahi hai ki wahan pe returns aayenge. Return are part of the game agar aap cash on delivery kar rahe hain. Kyunki bhai customer ne masti, hamara problem ye hai log satane ke liye order kar rahe hain. Ki maine dost ko satana tha uske naam se order place kar diya. Sahi hai? Toh wo ye aap sochein kis tarah ka mindset hai hamara. Usko kam karne ke kuch tareeke main ne toh nikale hain apne end pe. Ek zahir hai aap guest checkout na rakhein. Theek hai. Aap logon ko bolein sign up karo. Theek hai. Jab sign up karte hain toh pehle jab usne mehnat ki hai na, email ID, password banane mein, koi email pe usko link aaya hai, verify karne mein, ya OTP aaya hai, XYZ koi bhi. Toh aapne pehla kaam sign up karna hai toh automatic aapka ye question kam ho jaata hai. Dusri cheez aap confirmation calls kar sakte hain. Waise toh sabse achha hota hai confirmation call na karein, ab aapko WhatsApp aa gaya hai. Toh confirmation aapne WhatsApp pe le li. Sahi hai? Aapne order triggers laga diye. Bahut saare isne aage tools hain. Bahut saare bots aa gaye. Aur haan, toh uske baad aapne bola ki yaar chalo hamare paas aur ek layer narrow down ho jaati hai. Uske baad sabse important cheez ye hoti hai, dekhein courier jaise maine aapko bola na-ahel hai. Toh couriers aksar aapne dekha hoga, saare log face karte hain, wo ek hi cheez face kar rahe hain ki bhai customer ke paas gaya hi nahi. Attempt hi nahi kiya usne aur likh diya ki attempt kar chuka hoon aur main return leke aa raha hoon. Toh aap usko bolein mein multiple attempts chahiye ek cheez mein mujhe. Dusri cheez jab return ho na parcel, kisi ne cancel kar diya ya utha hi nahi raha phone. Aapko lag raha hai maine, maine attempt kiya lekin wo nahi hai available jagah pe. Aap hamein batayein as a e-commerce company, usi station pe hold karein. Hum call karte hain customer ko. Hum usse confirmation lenge. Din ke shayad 10, 15, 20, 30 aise order honge toh 30 calls karna is not painful. Jahan aapne itni WhatsApp automation aur cheezein laga di hai na, toh aap bolein 30 call mein karunga. Aur phir jab aap baat karenge na customer se, literally takreeban dafa wo yahi kahega, ye toh aaya hi nahi, koi toh mujhe aaya hi nahi. Ab main ne kitni dafa order kiya hai, abhi recently ek jagah se order kiya, wo uske ladke ka mujhe message aaya, wo owner ka message aaya ki Ahmed bhai aapne order kiya tha, maine aapka naam dekha, toh aapne receive nahi kiya. Maine bola bhai mujhe, mujhe literally, attempt hi nahi hua. Main toh wait kar raha hoon uska, mujhe uska item ka. Keh raha hai chalein main wapas bhej raha hoon. Usne phir wapas bheja toh mujhe receive ho gaya. Usse maine bola bas dusre is courier se bhej dena. Sahi hai? Kyunki wo dusra courier maine bola aajkal badnaam chal raha hai ki wo sirf attempt karte hain. Kyunki courier ke apne paise seedhe ho gaye. Jab wo order leke gaya, uske bhi paise usko mil rahe hain, wo return leke aa gaya, return charges bhi aapko hit karega. Toh aapne koshish ye karni hai ki main kuch layers bana doon. Plus aapne koshish, ek dekhein, brand jitna strong hota hai na, aapki brand goodwill jitni strong hoti hai, utne return aapke kam hote hain. Kyunki phir fazool customer aapke paas nahi aata. Aaj Khadi ke paas, dusre bade brands ke paas kam hai return. Sahi hai? Ek agar achha brand hota hai toh main ye kehta hoon 6 se 7% agar uska return hai, makes sense. 10% bhi hai, makes sense. Usse zyada ja raha hai na, toh aap kuch galat kar rahe hain. Jahan aap kehte hain ki pehle toh tareeka ye hota hai na, pani aa raha hai, toot ke, toh pehle aap bolte hain dam banao. Pehle toh cheezein banao aisi aas-paas ki wo ghuse nahi. Uske baad agar ghus gaya toh main ye karunga. Toh wo agle layer ke liye aap phir ready hote hain. Aap kehte hain yaar agle layer ke liye mujhe ye karna hai, ye karna hai, ye karna hai. Lekin aap chaar hisson mein agar todte hain toh mujhe aisa lagta hai returns bach jaate hain, kam ho jaate hain.