The video provides high-value, actionable business advice while subtly positioning the creator's agency as the solution, building trust through expertise rather than a hard sell.
Summary
The creator discusses his role as a consultant for ARE Ventures, an agency that helps scale businesses in Pakistan. He explains how they structure companies, optimize operations, and leverage their network to drive growth.
Structure
1Introduction to ARE Ventures and its role in scaling brands.
2Explanation of the comprehensive services provided, including manufacturing, marketing, and distribution.
3The importance of structuring a business to eliminate overhead and improve efficiency.
4The role of an outsider in providing strategic, neutral advice for growth.
5The process of preparing a business for investment and long-term scaling.
Product placement
The video is a promotional interview for the creator's own agency, ARE Ventures.
Original caption
ARE Ventures is advising and scaling over 50 leading brands in Pakistan across various sectors, spanning diverse sectors like apparel, skincare, jewellery, footwear, perfumes, pharmacy & more, with a combined annual revenue exceeding 40 billion. Our vision for ARE Ventures is to drive transformative growth in businesses, leveraging our experience in founding and leading top e-commerce and retail brands in Pakistan. Our consultancy offers comprehensive guidance on all fronts, from manufacturing, optimising structure and operation flows, marketing, PR, branding, technology, distribution on modern and general trade, enabling on e-commerce & quick commerce platforms, bank discounts, payment gateways, financing, franchising, fund raising to global expansion and much more. Brands can apply at : www.areventures.pk #startup #startuplife #business #businessgrowth #Pakistan #ecommerce #retail
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Call to action
None explicitly stated, but the content serves as a pitch for their consultancy services.
On-screen text
ARE Ventures
Scaling 50+ Leading Brands in Pakistan
40 Billion+ Combined Annual Revenue
Transcript
ARE Ventures launch kiya, aaj mashaAllah us pe main taqreeban 50 brands se chalata hoon. Pakistan ke bahut bade bade naam jo aapko dikhte hain fashion mein, retail mein, aapko jahan jahan jo brand dikh raha hai perfume ka. Aur explain kar dein ARE Ventures karta kya hai? Yaar ARE Ventures exactly agar main aapko bataun na to it's matlab itni list of services hain jo normally aapko kahin bhi dikh hi nahi sakti. Jaise main for example aasaan kar deta hun aapke liye samjhana. Uski brand ki technology bhi main dekhta hun, uske agar manufacturing kar raha hai to usko manufacturer dena hai, packaging karni hai, marketing, PR, uski retail, distribution, e-commerce, quick commerce, alliances, universities, banks, anything. Main do banks ka aggregator hun, main do courier ka aggregator hun. Matlab aap jo cheez duniya mein soch sakte hain usko BTL karna hai, ATL karna hai, sab main handle karta hun. Uski performance marketing wagera sab kuch, everything. To usse benefit ye hota hai ki jitne brands mere paas hote hain na, unki overhead cost literally zero ho jati hai. Kyunki main bolta hun yaar mere paas itna mashaAllah banda hai, mere paas saare log hain, plus jo industry connections hain. For example mere paas hazaar plus stores hain, LMTs, IMTs, major GTs across the country. Aap jayenge kisi store ke paas rakhwane wo aapko muh nahi lagata. Mere liye aasaan hota hai mashaAllah kisi brand ko scale karna, main uthata hun retail pe place kar diya, e-commerce mein TeleMart, one of the biggest players, Daraz hai, uske saath bhi maine sign up kiya hua hai, PandaMart hai, CraveMart hai, matlab quick commerce ke players hain, AlphaMall hai, Bank Alfalah ka to main jo cheez kar sakta hun, jo cheez uske dimaag mein nahi hai, kyunki normally brands ka ek bottle neck hota hai. Uske pata hai main karodon rupaye ki sale kar raha hun mahine ki, mujhe dikh raha hota hai ki yaar iske baad hum structuring bhi karte hain. Main direct growth pe nahi jata kabhi zindagi mein. Meri aadat hai business uthaya, pehle usko structure kiya, aaj Pakistan ke bade se bade brands hain, alhamdulillah mujhe reach out karte hain for structure at first. Ki kehte hain Ahmad ye 500 bande hain, hazaar bande hain, pehle company ko structure kar de. To main 500 bande ko structure karunga, usme HR bhi aayega, usme technology bhi aayega, reporting standards, KPIs, OKRs, everything, literally everything. Usme ERPs bhi implement main karunga, technology bhi implement main karunga. Business owner ghar pe raat ko jab dekhega na, phone apna, bolega achha mere poore business mein ye hua hai, okay ji main so raha hun. To uske wo jo maine cheez banaya hai, uska reason kya hai? Structure is the core of every business. Aur normally structure mein bleeding points hote hain, jahan se aapka paisa lose ho raha hota hai. Aapne aise log rakhe hote hain, jo incompetent hote hain. Kitni dafa aap over staffing kar rahe hote hain, kitni dafa under staffing bhi hoti hai. Wo ye jaise hi hum cheezein karte hain na, humein samajh aa jata hai. Maine ek business abhi recently set kiya, usko mahina 35 lakh rupaye aaj bach rahe hain, sirf overheads bachane mein. Kyun? Usko wo 30 karodon rupaye net profit kar raha hai, us business ko tension hi nahi thi. Lekin jab usko humne structure kiya na, to humne bola yaar ye bande kaam ke nahi hain, ye extra rakhe hain, kuch black mailers the uski company mein. Aur humne kya kiya? Hum jaal aisa bichhate hain, aur wo business owner se humein itni acceptance hoti hai, business owner kehta hai, jo Ahmad kahega wahi hoga. To hum jaate hain, hum on roots baith jate hain. Ab jab wo structure hota hai na, to uska basic game kya hai? Jab aapko business grow kar raha hai na, uska structure important hai. Warna hota kya hai, Pakistan mein startups hain, paise raise kiye, paise raise kiye. Jaise hi aap race karke upar bhagte hain na, aur structure weak hai, to aap munh ke bal gir jate hain. Ye problem sabse zyada startup face karte hain. Aur hamare yahan logon ko hai ye easy money. Agle din se sale aana shuru ho jaye. Bhai sale ke liye ready ho tum? Accept karne ke liye? To hum structure banate hain. Isse pehle aap yun samajh lein, incubate kar rahe hain brand ko, structure bana rahe hain, accelerate kar rahe hain, aur ek next level usko growth pe leke jate hain, aur apne connections ko, network ko leverage karte hain. To usse benefit ye ho jata hai ki brand ko pata hota hai yaar main koi X number of sale kar raha tha, to main Ahmad ko late hi, uski team ko late hi, jo hai multiple of 50 kar sakta hun foran. Sometime aisa hota hai na, hum for example ek business kar rahe hain, hum usmein mehnat karte ja rahe hain. Hum log kehte hain mehnat karo, business kiya, aapne usmein mehnat karo, mehnat karo. Lekin aap agar right direction mein mehnat nahi kar rahe hain, aap wo kehte hain na hamare Punjabi mein kehte hain, behwaayi guddi chadhana. Jis taraf hawa nahi hai, ab us taraf guddi chada rahe hain, to wo nahi chadegi. Uske liye reason hai, uska reason hota hai. Dekhein, as a business owner, Pakistan mein ek sabse important cheez jo business owner lack karta hai. Ek kahawat hai badi mashhoor, ki worst thing a business owner can do is to run into operations. Oh. Agar aap day-to-day operations mein hain, aap aapka kaam tha strategize karna aur sochna main aage kya karunga. Whereas aap kya kar rahe hain? Aaj ki sale dekh rahe hain. Ab jaise hi 10 din internet band hua, ya aur kuch hua, ab aapki sale hui matti, aapke paas aaj kuch karne ko hi nahi hai. Aage ka aapne socha hi nahi tha mashaAllah. To normally kya hota hai, main mujh jaisa banda, hum log jab jate hain, hum strategize karte hain. Aaj mere paas ek company ne kya bola yaar Ahmad 800 million dollar plus ka mera portfolio size hai. Bahut badi company hai, main naam nahi lunga uska, maine inko bataya hai. Sahi hai, aapko bhi bata diya, sahi hai. To ab wo jo company hai, usne mujhe bola ki yaar Ahmad, mujhe jo hai na, ab grow karna hai, scale karna hai, to mujhe in cheezon mein help karo, plus strategize karo mere saath baith ke, main aage jaunga kahan? 800 million se mera 8 billion kaise hoga bhai? Hmm. Us taraf mujhe jana hai, to wo kab hota hai ki jab ek outsider aake na, ek neutral opinion deta hai. For you, brand would be a baby, hamesha. Main kehta hota hun hamesha, aapne kabhi chess kheli? Haan. Aap dekhein, ab chess jab khel rahe hote hain na, aapne aapke samne ek banda baitha hai, ek ya baitha hai, opponent baitha hai, aapas mein wo dekh rahe hain, yaar ye chaal aise chal raha hun, ye chaal aise chal raha hun. Ek third person jo khada hota hai na side pe, kyunki uske sar pe pressure nahi hota jeetne ka, to wo cheezon ko jab badi eye view se dekh raha hai, to uske paas, uske paas zyada achhe plans aa rahe hote hain. To wo hum hum jab chess khelte the na, to hum kehte the ki jo teesra banda bolega wo kanjar hai. Isse teesra banda bole, kyunki wo hamesha aapka jo hai na, wo kaam kharab karega, kyunki uski wo, aap, aap bilkul neutral ho ke dono cheezon ko dekh rahe hain aur aapke paas zyada behtar ek hota hai, bajaye iske ki aap bilkul gusse hue hain, aur kareeb se aap itne kareeb hain ki bahut saari cheezon ko aap ignore kar rahe hain, wide angle mein. Khair, aap wo bata rahe the ki aapka business, aapka kaam ye hai ki aap ek business ko analyze karte hain, uska structure banate hain. Uske baad usko growth ki taraf leke jate hain. Uski growth ke liye, humein dikh raha hota hai ki yaar iske liye right ye 10 elements hain, jo main agar plug-in karta hun na iske saath, to ye multiplying effect mein aa jayega business. Uske baad jaake humne bola ki yaar hum isko ek angle banayenge, kal ko jaake ismein paise, investors ko on board layein, cheezein karein, taaki jis brand ko jis jagah pe zaroorat hai, kyunki dekhein, agar strategy nahi hai na, to paisa bhi nahi milta. Hmm. Investor bhi pehli cheez ye kehta hai, mere paison ko lagaoge kahan? Aur mujhe multiply karke kaise doge, mujhe ye samjha do. To hum ye poore process ka part rehte hain brand ke saath, kyunki ab zahir hai mashaAllah jo portfolio hai mera, to ab agriculture reh gaya tha, uska bhi ek brand aa gaya hai mere paas, baaki har industry hai.
