I can't be the only one...

@b2bmarketinglouise

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Why it worked

The video succeeds by tapping into a shared, relatable pain point among content creators, fostering community engagement through a common frustration.

Summary

A creator complains about the difficulty of selecting a flattering cover photo for TikTok videos. She asks the platform to improve the user interface for this specific feature.

Structure

1Expressing frustration with TikTok's interface
2Explaining the struggle of choosing cover photos
3Demonstrating unflattering facial expressions
4Requesting a platform improvement

On-screen text

I can't be the only one...😂 I'm sorry but someone at TikTok is having a freaking laugh right now all of us creators trying to find the perfect millisecond where our cover photos don't look like ugh ugh ugh ugh like someone at TikTok sorts out make it easier

Transcript

I'm sorry but someone at TikTok is having a freaking laugh right now, all of us creators trying to find the perfect millisecond where our cover photos don't look like ugh ugh ugh. Can someone at TikTok sort it out and make it easier?

Original caption

Tell me i’m not the only one? 😂🙈🫣#marketing #marketer #tiktok #creators #marketingadvice #marketingtips #marketingtiktok #tiktoktips #tiktoktipsandtricks