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Hook
The B2B Marketing Community
@b2bmarketinglouise
1.1K followers · usually 790 views a post
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Why it worked
The video addresses a common pain point in the marketing industry: the unrealistic expectations set for job candidates. By framing this issue as a 'unicorn marketer' problem and highlighting the unfairness of such demands, it resonates with professionals and likely sparks discussion and shares among those who have experienced or witnessed similar situations.
Summary
The video discusses the unrealistic expectations placed on 'unicorn marketers' in job descriptions, who are expected to manage numerous channels and strategies for low pay. It highlights that such individuals are mythical and that companies making these demands are creating an issue within the industry.
Structure
- 1Introduction of the 'unicorn marketer' concept
- 2Description of unrealistic expectations
- 3Assertion that such individuals don't exist
- 4Explanation of the 'unicorn campaign' purpose
- 5Highlighting hiring mistakes and job spec issues
On-screen text
The B2B
Marketing
Community
There are these job
specs for what I call
'a unicorn marketer'
which essentially
has multiple
different channels that
are expected to manage
from social media to
content marketing
to email marketing,
product marketing and
even strategy.
And the reality is that
this individual doesn't
exist.
They are a mythical
creature
and if they do exist it's
totally unfair
for them to be expected
to do all those,
as well as, probably at
the salary that it's at
or advertised on.
The unicorn campaign
is to draw attention to
an issue within the
industry
and to share examples
of
mistakes that
businesses are making
when it comes to hiring,
and the job specs that
they're putting out
for marketers.
Original caption
What the heck is a Unicorn Marketer?! We've all seen the job specs that list a million marketing channels to manage, include creating and executing strategy and offer to pay very little… These companies are looking for Unicorn Marketers. It's a major issue within the industry and it's giving marketing a bad rep. In the video, we explain why. Have you seen a Unicorn Marketer? #b2bmarketing #marketing #b2bmarketingtips #unicornmarketer #marketingcommunity
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