@b2bmarketinglouise — 9x breakout

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14 Years in B2B Marketing: A career so far in pictures

@b2bmarketinglouise

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Why it worked

The video taps into a common career aspiration and provides a relatable, visual narrative of professional growth. By showcasing a journey from intern to CEO of her own agency, it inspires viewers interested in marketing careers and entrepreneurship.

Summary

This slideshow visually chronicles a marketing professional's 14-year career journey, highlighting various roles and company sizes. It culminates in the individual running their own B2B marketing agency for tech companies.

Structure

1Introduction: 14 years in B2B marketing career overview
2Early career stages: Intern, Assistant, Executive, Senior Executive
3Mid-career progression: Executive, Manager in large organizations
4Growth and challenges: Head of Demand Generation, Head of Marketing in startups
5Leadership roles: Marketing Lead, CMO, CEO of own agency

Product placement

The video showcases the creator's career progression, culminating in running her own B2B marketing agency for Tech companies. The agency itself is the product being implicitly promoted.

On-screen text

14 Years in B2B Marketing: A career so far in pictures PANEL: ENTREPRENEURS, NOW'S LEADERS Sam Sopher, Joe & Seph's Gourmet Popcorn anks | Natasha Zone, onezone Marketing intern (3 Months) Small company 30 people Look at that hair Marketing Assistant (6 months) Marketing Executive (1 year) Senior Marketing executive (1.5 years) Small/ medium company 120 employees *I was so excited to hold the Olympic touch in the office Marketing executive (1 year) Marketing manager (2 years) Large FTSE organisation. Circa 22k employees globally *had a lot of fun here. Great training and personal development Head of Demand Generation (6 months) Head of Marketing (2 years) Moved to a start up circa 45 employees It was hard and I felt out of my depth Marketing Lead Europe (2 years) and Asia (8 months) Performance marketing lead Europe and Asia (Just under a year) Medium company 250 employees globally but grew to 2k in the 3 years I was there Feel out of love with marketing and my career @LOUISE_READ @KLAVIYO #KLAVIYOEMEA CMO 1 year Smallish start ups 25-200 employees Feel back in love with marketing CMO & CEO 1 year so far... Running a b2b marketing agency for Tech companies

Original caption

It can be hard to navigate your career especially when you don’t know how to get where tou want to be often get asked about my career in marketing. #b2bmarketing #marketing #marketer #marketingadvice #marketingcareer #marketingmentor #marketingjob #marketingtips