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Don't bother interviewing if you can't this...

@b2bmarketinglouise

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Why it worked

The video provides direct, actionable advice relevant to a common life event (job interviewing). The speaker's confident and slightly contrarian tone, coupled with clear on-screen text, makes the information easy to digest and share.

Summary

The speaker outlines three essential things an interviewee should be able to do before interviewing for a company. These include explaining what the company does, describing the industry it operates in and its key players, and naming admired brands within that space.

Structure

1Introduction and disclaimer
2First requirement: Explain what the company does
3Second requirement: Explain the industry and key players
4Third requirement: Name admired brands
5Conclusion: If you can't do these, don't interview

On-screen text

Don't bother interviewing if you can't this... 1. Explain what the company does 2. Explain what the industry does/ who it serves 3. Name brands you admire in the space

Transcript

I'm probably gonna get a lot of hate for this but I don't think you should bother interviewing for a company if you can't do these three things. And these three things are: 1. Explain what the company does. No. 1 be able to explain in very simple terms what the company does. No. 2, be able to explain again in very simple terms what industry the company operates within. You should also be able to name the key market players within that industry. And No. 3, also be able to share some brands that you admire within that space. Really really basic stuff. And if you can't do that, I really don't think that you should be interviewing for that company.

Original caption

In an interview you should be able to 1. Explain what a company does 2. Broadly explain the industry and who they serve 3. Share brands you admire. #marketer #marketingtiktok #careeradvice #careertiktok #marketingtips #interviewtips #interviews #b2bmarketing