I go to sleep.

@jakebeau_

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Why it worked

The video uses a highly relatable 'grind' aesthetic paired with a visually appealing high-rise view, tapping into the aspirational lifestyle of software developers.

Summary

A software developer shows a repetitive daily routine of working and sleeping in a high-rise apartment. The video emphasizes the grind and dedication required for success in the tech industry.

Structure

1Establishing the repetitive cycle of sleep and work
2Visualizing the daily grind at the desk
3Reflecting on the necessity of the routine
4Challenging the viewer with a closing question

On-screen text

I go to sleep. I wake up. I work. Go to sleep. Wake up work. Do that seven days a week. I'll have to do that for a while. No choice. What's the difference between me and you?

Transcript

I go to sleep. I wake up. I work. Go to sleep. I wake up. Work. Go to sleep. Wake up work. Do that seven days a week. I'll have to do that for a while. No choice. What's the difference between me and you?