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116Silent UGCOther hook
Hook
this is your brain on tikok
@jakebeau_
19.8K followers · usually 1.6K views a post
Views
180.5K
Likes
5.3K
Comments
70
Shares
305
Why it worked
The video uses a high-tech, visual hook that turns abstract cognitive states into concrete, relatable data, making the viewer curious about their own brain activity.
Summary
A creator uses a wearable device to measure and visualize his brain's blood flow activity while performing five different tasks, including doomscrolling and meditating. The video displays real-time line charts comparing the cognitive impact of each activity.
Structure
- 1Introduction to the brain monitoring setup
- 2Test 1: Doomscrolling shows high activity
- 3Test 2: Meditating shows calm activity
- 4Test 3: Journaling shows focused activity
- 5Test 4: Math problem shows intense activity
- 6Test 5: Listening to music shows relaxed activity
Product placement
The creator is wearing a brain-sensing headband and using a custom data visualization dashboard linked to his website.
Original caption
testing my brain while doing different tasks. the line chart y axis represents blood flow to the neocortex
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