784g

@mike_thurston

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SoundTikTok sound · original sound - mike_thurston

Promoted product

THRST Appthrstapp.com

13 videos

Why it worked

The video uses a high-contrast visual demonstration of 'volume eating' to provide immediate, actionable value, which builds trust and drives traffic to the creator's fitness app.

Summary

The creator compares the caloric density of a large plate of fruit versus a small bag of candy to illustrate how to stay full while losing weight. He uses this nutritional advice to promote his fitness app, THRST, which is linked in his bio.

Structure

1Visual comparison of food weights
2Calorie count display
3Explanation of satiety vs calories
4Recommendation for fruit over candy
5

Original caption

The secret to lose weight is to actually never feel hungry, you just have to switch to foods which will make you full for less calories. You can eat Haribos and track them but the chances are you’re going go to be hungry again in 20 minutes.. instead of eating a big plate of fruit for same or even less calories will make you full for hours! #besmart #nutrition #weightloss #LearnOnTikTok #GymTok #fitnesstips

More from @mike_thurston

Product placement

The creator promotes his own fitness app, THRST, via the link in his bio, which is the platform for the nutritional advice provided.

On-screen text

784g 700g 100g 700g 250 100g 340

Transcript

784g. 700g. 100g. The secret to lose weight is to actually never feel hungry, you just have to switch to foods which will make you full for less calories. You can eat Haribos and track them but the chances are you’re going go to be hungry again in 20 minutes.. instead of eating a big plate of fruit for same or even less calories will make you full for hours!