So the first exercise that I no longer do is the seated overhead shoulder press.

@mike_thurston

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Selling · Mobile App

THRST Appseen in 13 videos →https://www.thrstapp.com ↗

Why it worked

The video provides high-value, actionable fitness advice that addresses a common pain point (injury) for his target audience, building trust before subtly promoting his fitness app.

Summary

The creator explains why he stopped doing seated overhead dumbbell presses due to the high risk of injury when lifting heavy weights alone. He suggests replacing the exercise with more stable alternatives to avoid shoulder and trap injuries.

Structure

1Identify the exercise to quit
2Explain the risk of injury
3Share personal experience
4Advise on safer alternatives

Product placement

The creator wears a tank top with the brand 'THRAST' (associated with his app) and the video is a soft sell for his fitness app, which provides safer exercise alternatives.

On-screen text

Why I Quit Dumbbell Shoulder Presses

Original caption

#exercises #bestexercises #growmuscle

More from @mike_thurston

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Transcript

So the first exercise that I no longer do is the seated overhead shoulder press. The dumbbell variation. The problem is when you get stronger and lift more weight, it gets increasingly more risky getting the weight from this position to this position. And I've actually injured myself a couple of times around the left trap region from trying to lift a 46 kilogram dumbbell up over my head by myself. For example, if I'm training alone and this is like realistically what I would be able to press, getting this from here up into this position is just way too risky these days. The chances of me getting away with it in my 20s were a little bit higher, but I didn't get away with it completely because obviously I injured myself. If I don't have a spotter, what I'll tend to do is replace it with other exercises where there's a lot more stability involved and there's no risk of injury actually getting into the starting position.