You have said yourself that you just don't get sick.

@mike_thurston

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SoundTikTok sound · original sound - mike_thurston

Promoted product

THRST Appthrstapp.com

13 videos

Why it worked

The video uses a high-authority, contrarian health claim to hook the viewer, then pivots to a relatable problem (gut health) to position the product as a necessary tool for 'optimization' rather than just a supplement.

Summary

A health expert explains the importance of gut health and avoiding illness to a podcast host. He frames his health philosophy as a way to optimize the body and avoid chronic disease.

Structure

1Host challenges guest on his health claims
2Guest explains his 23-year streak of not being sick
3Guest links health to high performance
4Guest outlines the stages of disease starting with gut health
5

Original caption

Full episode on my YT channel First Things THRST!

More from @mike_thurston

Product placement

The video is branded with 'first things THRST' and the creator's bio link leads to the THRST app, which is positioned as the solution for the health optimization discussed.

Call to action

Full episode on my YT channel First Things THRST!

On-screen text

first things THRST said you just get sick 23 years my life be sick memory the difference sick a year if you your body of diseases cancer diabetes stage 1 gut bloating farting burping unprocessed food and it's digestive is not optimise 2 3 7

Transcript

You have said yourself that you just don't get sick. Can you even remember the last time you were sick? Yes, I have. It has been 23 years. And when I decided, okay, my life mission is to never be sick. And the reason is, I met a guy who is world memory champion. The difference between number one and number two is being sick one day a year. And it's the same for any top athlete and high achiever. First of all, if you become sick, it's your body talking to you. There are seven stages of diseases. Stage seven is cancer, autoimmune disease, diabetes type two. Stage one is your gut. If you're bloating, if you are farting too much, if you are burping a lot, it's unprocessed food and it's means that your digestive system is not optimal. Are you an optimizer, Dad? So he doesn't go into stage two, three, and at the end, end up in stage seven, right?