SF v. NY ick

@doubleemt

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Why it worked

The video uses a relatable "ick" or pet peeve to engage viewers, contrasting the perceived communication styles of two major cultural hubs (SF and NYC). This creates a sense of shared experience and invites commentary, which is a common driver of engagement on social media.

Summary

The creator discusses a "niche ick" related to how people present their ideas, contrasting the perceived approaches of San Francisco and New York. They suggest that in SF, the focus is on expertise and depth, while in NYC, it's more about entertainment and social value.

Structure

1Introduction of the "SF v. NY ick"
2Explanation of mismatching framing to idea depth
3Example of a boring idea presented as groundbreaking
4Theory about future hiring and agency vs. competence
5Theory about distribution being more important for startups
6Contrast between SF and East Coast approaches to ideas and parties
7Theory about Sweetgreen being a money laundering front
8Comparison of SF's focus on expertise vs. East Coast's focus on entertainment

Original caption

Does anyone else get this #techbro #sf #nyc #rationalism #elitism

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On-screen text

SF v. NY ick A REALLY ICK THAT IS WHEN PEOPLE MismatCH THE FRAMING TO OR IT ACKNOWLEDGE SHALLOW ME I HAVE THIS THEORY THAT GOING HIRING IS GOING LESS COMPETENCE AND EMPLOYERS WAY MORE ON AGENCY IT'S LIKE OH THAT'S YOUR THEORY HAVE THAT IN DISTRIBUTION IS FOR IS THAT PEOPLE TRY THEY COAST PEOPLE AT A PARTY THAT COMES IS ON A COUCH AT STUDIO AND HE'S HOLDING AVID I HAVE SWEET 33RD AND PARK MONEY LAUNDERING FRONT OF PEOPLE ARE OH MY GOD AND WHAT PEOPLE DON'T EAST GAME MORE MORE ABOUT ENTERTAINMENT AND SOCIAL VALUE AND COMMENTARY THAN MAKING SENSE OR BEING AIRTIGHT TO SOME TALKING HEAD OPINE ABOUT AI ON NPR OR FRAN LEBOWITZ DOING RAPID FIRE CULTURAL COMMENTARY FOR THAT SHIT IS FOR ENTERTAINMENT BUT IN SF ABOUT BEING SPACE ON POLE YOUR IDEAS IF YOU YOUR FRAMEWORK FOR MARKETING AND THERE'S NOTHING OR NUANCED DEMONSTRATIVE OF IT'S IF NOTHING

Transcript

SF v. NY ick A really niche ick that I have is when people mismatch the framing to their idea or the uniqueness or depth of it. Basically, like if you have a boring or surface level idea, do not try to present it like it's the best thing since sliced bread. Acknowledge it's shallow. Someone said to me the other day, I have this theory that going forward, hiring is going to be less competence and employers are going to index way more heavily on agency. It's like, oh, that's your theory? Have that in 2025 distribution is more important for startups. Where is that? People try they mimic the way they see East Coast people at a party. The canonical image that comes to mind for me is like a guy perched on a couch at Studio 54 and he's holding court with an avid group of listeners. I have a theory that the sweet green on 33rd and Park is actually a money laundering front. Oh my god, and what? People don't East Coast game is way more about entertainment and social value and commentary than making sense or being airtight. If you listen to some talking head opine about AI on NPR or Fran Lebowitz doing rapid fire cultural commentary for that shit is for entertainment. But in SF, about being space on pole your ideas. If you come to me with your framework for marketing and there's nothing novel or nuanced demonstrative of expertise in there, it's worse than if you said nothing.