POV: You're hunting for the rarest pieces at the #PoloFest Vintage Market

@ralphlauren

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Polo Ralph Lauren

Polo Ralph Lauren is a fashion brand that designs and manufactures clothing, handbags, and accessories, which are showcased in seasonal runway collections and styling presentations.

15 videos3 creators

Why it worked

The video leverages high-value nostalgia and brand heritage, using a 'POV' format that makes the viewer feel like an insider exploring an exclusive, curated archive.

Summary

The video features a POV tour of the PoloFest vintage market in Tokyo, highlighting rare and iconic pieces from Ralph Lauren's historical collections. The creator identifies specific vintage items, including a 1972 sport coat, 1979 Western collection boots, and a 1993 Polo Bear.

Structure

1Introduction to the PoloFest vintage market
2Showcasing a 1972 vintage sport coat
3Pairing the coat with a vintage shirt
4

Original caption

Think you know vintage Polo? Come help us find the rarest pieces at the first ever #PoloFest in Tokyo. #PoloRalphLauren #RLVintage

More from @ralphlauren

Product placement

Polo Ralph Lauren: The brand is the subject of the video. It ACTS as the source of all the vintage items being showcased, identified, and authenticated by the creator. Removing the brand name would change the entire premise of the video, as it is a curated tour of the brand's own vintage archive/market. PoloFest: The event name appears as a hashtag and is the setting for the video. It merely APPEARS as the location/event branding.

On-screen text

POV: You're hunting for the rarest pieces at the #PoloFest Vintage Market Oldest sport coat at the market. Circa 1972 The ALL CAPS tag. That's how you know Now find a shirt for the same year to go with it Exaggerated collar. Built for Ralph's wide ties Find something from the 1979 Polo Western collection The boots. Polo Western only existed for two years Now find the shirt from the same line Right there Can you track down an original Polo Bear? Holiday 1993 Western Bear Now find a Stadium '92 jacket and shirt And while you're at it—Snow Beach

Transcript

POV: You're hunting for the rarest pieces at the #PoloFest Vintage Market. Oldest sport coat at the market. Circa 1972. The ALL CAPS tag. That's how you know. Now find a shirt for the same year to go with it. Exaggerated collar. Built for Ralph's wide ties. Find something from the 1979 Polo Western collection. The boots. Polo Western only existed for two years. Now find the shirt from the same line. Right there. Can you track down an original Polo Bear? Holiday 1993 Western Bear. Now find a Stadium '92 jacket and shirt. And while you're at it—Snow Beach.