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MTA told their designer to DELIGHT their users and they 100% delivered

@studiocloclo

17.1K followers · usually 2.5K views a post

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17.7K

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560

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Why it worked

The video highlights a relatable, everyday experience (using public transport) and frames it through the lens of good design, which resonates with a broad audience interested in user experience and urban living. The positive commentary and visual appeal of the clean interface likely contributed to its shareability.

Summary

The video showcases the New York City MTA's subway information displays, highlighting their user-friendly design. It features various screens displaying train arrival times and delay information, emphasizing the positive user experience.

Structure

1Showcasing the MTA's digital display boards
2Highlighting train schedules and arrival times
3Displaying 'Happening now' section with delays
4Showing different station information screens
5Concluding with a positive statement on the design

On-screen text

platforms 6:18:28 Inbound J Downtown Broad St 4 MIN M Uptown & Queens Forest Hills-71 Av 8 MIN Brooklyn J Jamaica Center / JFK 0 MIN M Brooklyn Metropolitan Av 3 MIN Happening now Delays Uptown trains are bypassing Lexingtn Av/63 St. Trains are running with delays in both directions while rerouted trains share tracks. Multiple Lines Station Reroute Begins at 4 PM Oct 3rd and ends at 4 PM Oct 3rd. Always at 0.0 Av and entrance to prevent platform crowding Visit mta.info for more OUTFRONT 233-0-1-1 J Downtown Broad St 1 MIN 2 J Downtown Broad St 5 MIN F Downtown & Brooklyn Kings Hwy 4 MIN F Downtown & Brooklyn Coney Island 6 MIN M Manhattan Forest Hills-71 Av 2 MIN J Manhattan Broad St 4 MIN MTA told their designer to DELIGHT their users and they 100% delivered