So

@will.mov

295.8K followers · usually 125.8K views a post

Views

682.6K

Likes

47.8K

Comments

481

Shares

2.1K

Selling · Other Product

iPhone Sock

Why it worked

The video likely performed well due to its relatable DIY approach, the humor in creating a cheap alternative to an expensive product, and the visual appeal of the colorful accessories shown.

Summary

The video demonstrates how to create a DIY iPhone sock case using a regular sock and scissors as a cheaper alternative to Apple's expensive "iPhone Pocket" accessory. It highlights the cost difference and the simple process of making the sock case.

Structure

1Introduction of Apple's expensive iPhone Pocket
2Demonstration of making a DIY iPhone sock case
3Comparison of cost and practicality
4Acknowledgement of the video's satirical nature

Product placement

The video shows a person making a DIY iPhone case out of a sock, contrasting it with Apple's "iPhone Pocket" accessory.

On-screen text

so a called Pocket costs $230 first crew one on line on edge long we phone probably as Apple's where extra in you and the iPhone "sock" even home though, I with designer definitely I do people they this video a

Original caption

Introducing the ALL NEW iPhone Sock! 🧦📱😱 (this video is satire please don’t take it seriously) #iphone #iphone17pro #apple #techtok

More from @will.mov

Their other posts in the index, biggest breakout first.

Transcript

So Apple announced a new accessory called the iPhone Pocket and it costs $230. But there is actually a way that you can get one of these for much, much less. First, you want to grab any crew length sock that you have laying around. Ideally one that you don't plan on wearing again. And then we just want to line up the iPhone on the bottom edge. Next, we'll make a long cut down the middle of it so we have somewhere to slide the phone in. You'll probably as nice as Apple's where extra in. And just like that, you slide in your phone and you're done. You have the iPhone "sock" and you didn't even need to leave your home. All jokes aside though, I know this is a collaboration with a well known designer and definitely I do people they like what they like. So don't take this video too seriously. This video is obviously a joke.