Forget everything you know about PC laptops because Snapdragon just took things to the next level.

@will.mov

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Snapdragon X2 Series processorsqualcomm.com

Learn how Qualcomm transforms industries with leading edge AI, high-performance, low-power computing and unrivaled connectivity.

Why it worked

The video leverages the high-production value of a trade show (CES) to build credibility and uses a fast-paced, visually engaging style to present technical specs as lifestyle benefits.

Summary

The creator visits CES to showcase new laptops powered by the new Snapdragon X2 Series processors, highlighting their performance, efficiency, and AI capabilities. He demonstrates specific devices like the ASUS Zenbook A16 and the ASUS ProArt PZ14 to illustrate the processors' versatility for different users.

Structure

1Introduction to the new Snapdragon X2 Series processors
2Overview of key performance specs and efficiency
3Hands-on demonstration of the ASUS Zenbook A16
4

Original caption

#SponsoredBySnapdragon There’s a new KING in power and efficiency with the @Snapdragon X2 Series of processors and I had the chance to go hands on with some of the new devices at CES this year! 👀🔥 #snapdragon #Tech #CES2026

More from @will.mov

Product placement

The video features the Snapdragon X2 Series processors as the core subject, showcasing them inside various ASUS laptops at the CES trade show.

On-screen text

Forget everything about PC laptops Snapdragon just took things to the next level Snapdragon X2 Series I partnered with Snapdragon latest compute innovations new Snapdragon X2 series processors These are fastest efficient Windows PCs 18-core CPU 80 TOPS of AI power multi-day battery life designed to fit ASUS Zenbook A16 X2 Elite Extreme ultra-lightweight 3K 120Hz OLED display 20 hours of battery life creator more versatile ProArt PZ14 two-in-one device super responsive stylus portable creativity Snapdragon made it carefully designed for creators professionals innovators more power better efficiency every single day honestly I think they nailed it

Transcript

Forget everything you know about PC laptops because Snapdragon just took things to the next level. So this year at CES, I partnered with Snapdragon to take a look at their latest compute innovations and at the heart of it all was their new Snapdragon X2 series processors. They're honestly pretty wild. These are shaping up to be some of the fastest, most efficient Windows PCs on the market with up to an 18-core CPU, 80 TOPS of AI power, and multi-day battery life designed to fit into a bunch of different types of workloads. Take the new ASUS Zenbook A16 with the X2 Elite Extreme for example. Perfect for someone constantly on the go due to its ultra-lightweight and durable design. This laptop has a 3K 120Hz OLED display with 20 hours of battery life. Or maybe you're a creator who's looking for something more versatile like the ASUS ProArt PZ14. This is a two-in-one device that can be used as a tablet or in laptop mode and features a super responsive stylus designed for portable creativity. Snapdragon made it pretty clear to me that the second-gen X series processors were carefully designed for creators, professionals, and innovators with the simple goal of delivering more power and better efficiency from the devices we use every single day. And honestly, I think they nailed it.