HIDDEN GEMS OF THE APP STORE

@will.mov

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mymindseen in 2 videos →

Why it worked

The video leverages a popular "hidden gems" format, showcasing useful apps that viewers might not know about. The creator's personal endorsement and consistent use of the apps build trust and encourage viewers to explore them.

Summary

The creator recaps some of their favorite apps from previous seasons, including myMind, Particle News, (Not Boring) Weather, and Box Box Club, highlighting their features and usefulness. They announce that season 4 of their "Hidden Gems" series is coming soon after extensive testing.

Structure

1Intro and recap of past seasons
2Highlighting myMind app
3Highlighting Particle News app
4Highlighting (Not Boring) Weather app
5Highlighting Box Box Club app
6Announcing upcoming Season 4

Product placement

Apple: appears as a watermark on the phone screen, does not act, removing it would not change the video. myMind: acts as a journaling and mood tracking app, its interface is shown, removing it would change the video. Particle: Personalized News: acts as a news aggregator app, its interface is shown, removing it would change the video. (Not Boring) Weather: acts as a weather app with interactive menus and a mini-game, its interface is shown, removing it would change the video. Box Box Club: acts as a Formula 1 companion app, its interface is shown, removing it would change the video.

Original caption

Hidden Gems of the App Store returns! 📱💎 These are a few of my “All Star” apps from Seasons 1-3! 👀 WHO WANTS SEASON 4??? #hiddengems #appstore #apple #bestapps #techtok

More from @will.mov

Their other posts in the index, biggest breakout first.

On-screen text

HIDDEN GEMS OF THE APP STORE BEST APPS (all star*) ALL STAR EDITION question most bringing gems? season 4 let's best one that using day featured in season 2 mymind featured in season 3 Particle: Personalized News personalized lets exact you with transparency biased be bite-sized one avoiding or algorithms apps best widgets (Not Boring) Weather featured in season 2 is a on a interactive menus mini-game featured in season 1 Box Box Club best companion up and championship season 4 Gems about literal testing apps drill at video one follower episode week

Transcript

By far the question I get asked the most is when are you bringing back gems? Before we fully kick off season 4, let's recap some of the best apps from season 1 through 3 that I'm still using day. First up, myMind is legit one of the best apps I've used. It's cross-platform for both iOS and Android and you can think of this one as a place to bookmark anything online that you actually want to come back to later. I think this one will be on my phone forever. Next, we have Particle News, which is a highly personalized news app that lets you fine-tune the exact types of stories you want to see with clear transparency on how biased and bite-sized one is, avoiding doom scrolling or algorithms. And last, we have two apps that have best widgets in the game. (Not Boring) Weather is a whimsical take on a weather app with interactive menus and a hidden mini-game. And Box Box Club is the best Formula 1 companion app for keeping up with race schedules and the championship. But yes, season 4 of Hidden Gems is just about ready after literal months of testing a bunch of different apps. So you know the drill at this point, if this video gets one follower, episode next week.