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Promoted product

Samsung Galaxy Z Fold8

Why it worked

The video effectively uses a soft-sell approach by focusing on the innovative features and design of the Samsung Galaxy Z Fold8 and Fold8 Ultra, appealing to tech enthusiasts and potential buyers through clear demonstrations and comparisons.

Summary

This video showcases the new Samsung Galaxy Z Fold8 and Fold8 Ultra, highlighting their design, screen aspect ratios, and improved features like the hinge mechanism and anti-reflective display. It compares the two models, emphasizing the Fold8 Ultra's productivity benefits and the Fold8's lighter, thinner design.

Structure

1Introduction of Z Fold8 and Fold8 Ultra
2Comparison of screen aspect ratios and multitasking capabilities
3Discussion of hinge design and folding mechanisms
4Details on thickness, weight, and display improvements
5Camera and processor specifications
6Battery capacities and overall user experience

Product placement

The video prominently features and demonstrates the Samsung Galaxy Z Fold8 and Z Fold8 Ultra, showcasing their design, folding capabilities, screen, cameras, and other specifications.

Original caption

Introducing the NEW Samsung Galaxy Z Fold8 and Fold8 Ultra 👀🫪 #samsung #Zfold8 #samsungunpacked

More from @will.mov

On-screen text

are finer new Z Fold8 that noticed early preview best screen actually smaller compact Z Fold8 due ratio content more The Z Fold8 Ultra productivity traditional aspect you'd bar-style but open you can two apps next enough, philosophies way them work Fold8 almost spring-loaded opening into screen faster while Ultra's various angles while folded Now Ultra foldable makes 4.1mm thick shorter ratio Z Fold8 Ultra lightest world just 201 grams And huge Fold8 this year is slight redesign them open last Fold7 They also have anti-reflective display looks great Now Ultra bit better 200MP main but both same Snapdragon processor, fast 2.0, identical capacities should perfectly for full day use

Transcript

Here are finer new details of the new Samsung Z Fold8 that I noticed during my early hands-on preview. Believe it or not, the best screen to watch full screen videos is actually on the smaller, more compact Fold8 Ultra due to the aspect ratio allowing for content to fill up more of the screen. The Z Fold8 Ultra wins for productivity with a more traditional aspect ratio you'd expect from a bar-style phone, but when open, you can basically run two apps side-by-side right next to each other. And weirdly enough, these different philosophies even extend to the way the hinges on these devices work. The Fold8 feels almost spring-loaded opening into a full screen experience faster while the Ultra's hinge is designed to be used in various viewing angles while partially folded. Now the foldable makes 4.1mm thick the shorter aspect ratio Z Fold8 Ultra is the lightest foldable in the world at just 201 grams. And one huge improvement for the Fold8 line this year is a slight redesign to make the device them open compared to last year's Fold7. They also have an anti-reflective display now that looks great in bright light. Now the cameras on the Ultra are going to be a bit better due to the 200 megapixel main sensor, but both phones have the same Snapdragon processor, fast charging 2.0, and near identical capacities that should perfectly for a full day of use.