Stop using ChatGPT to write your content ✨

@tess.barclay

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Why it worked

The video taps into a common creator dilemma about AI's role in content creation, offering a relatable and slightly contrarian take. The creator's personal anecdote and emphasis on authenticity resonate with an audience seeking to differentiate themselves.

Summary

The creator advises against using ChatGPT for content writing, arguing that while it was useful initially, its output has become generic and 'cheugy'. They emphasize that unique personal qualities like opinions, personality, and sense of humor are what truly make content creators stand out and cannot be replaced by AI.

Structure

1Stop using ChatGPT for content
2ChatGPT used to be good, but is now 'cheugy'
3AI output is recognizable and lacks personal brand
4Creator's unique qualities are irreplaceable by AI
5AI is good for strategy, not final content creation

Product placement

ChatGPT: ACTS - it is used to write content, scripts, and generate ideas. Removing it would change the content creation process discussed. It is mentioned multiple times and is the central topic of the video. It is not merely appearing as a watermark or logo.

Original caption

WE CAN TELL 😍💅🏻✨ Coming from someone who uses ChatGPT every single day, she’s my girlie - but she’s our cheugy girly unfortunately #ChatGPT #AI #contentcreation @ChatGPT ILYSM

More from @tess.barclay

Their other posts in the index, biggest breakout first.

On-screen text

Stop using ChatGPT to write your content ✨ This is a ✨ PSA ✨ - if you create content stop using ChatGPT (seriously) 😉 Coming from ChatGPT's is close personal friend 👯‍♀️ a few months ago ChatGPT was cute ✨ it was good to use it's easy to write your content, your scripts ✨ whatever that time has passed unfortunately 🫠 and we we can all tell chatGPT sounds cheugy 🤢 it has a brand of its own I know you think people can't tell we can tell (but ily) 💅 the text on screen, your captions - even like your voice over vlog so many millions of people use ChatGPT (she's famous) but you almost get to know its personal brand like its tone of voice ✨ On a deeper note.. not just because we can tell I do think it's just 🫠 creativity so much with content the things that make you you are more important now than ever as a creator your opinions your hot takes your personality like the funny things about you the way you talk what you've been through sense of humour like those are the things that won't be replaced by AI 🤖 coming from somebody who uses AI all the time, every single day it's so good for strategising creating systems frameworks like all of that don't use it to write your content like just don't you're taking away the most expensive good parts of you as a creator you're diluting all the good things about you!! but also we can tell, we just, we just can 😉

Transcript

This is a PSA - if you create content stop using ChatGPT (seriously) Coming from ChatGPT's is close personal friend a few months ago ChatGPT was cute it was good to use it's easy to write your content, your scripts whatever that time has passed unfortunately and we we can all tell chatGPT sounds cheugy it has a brand of its own I know you think people can't tell we can tell (but ily) the text on screen, your captions - even like your voice over vlog so many millions of people use ChatGPT (she's famous) but you almost get to know its personal brand like its tone of voice On a deeper note.. not just because we can tell I do think it's just creativity so much with content the things that make you you are more important now than ever as a creator your opinions your hot takes your personality like the funny things about you the way you talk what you've been through sense of humour like those are the things that won't be replaced by AI coming from somebody who uses AI all the time, every single day it's so good for strategising creating systems frameworks like all of that don't use it to write your content like just don't you're taking away the most expensive good parts of you as a creator you're diluting all the good things about you!! but also we can tell, we just, we just can