As a full-time content creator, it's hard to always feel confident on camera.

@tess.barclay

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Selling · Ecom Product

Nexxus Slick Stick https://www.shoppersdrugmart.ca/en/search?text=Nexxus%20Slick%20Stick ↗

Why it worked

The video succeeds by framing a product advertisement within a relatable 'day-in-the-life' content creation advice video, making the product feel like a natural part of the creator's workflow rather than a forced pitch.

Summary

The creator shares her confidence essentials for content creation, focusing on managing hair frizz and maintaining a structured content plan. She demonstrates how she uses the Nexxus Slick Stick to smooth her hair both at home and while filming in public.

Structure

1Introduction to content creator insecurities
2Demonstrating the Nexxus Slick Stick for hair frizz
3Sharing tips on content planning and filming with friends
4Showing the product in use while filming on location
5Final product recommendation and availability

Product placement

The Nexxus Slick Stick is featured as the primary solution for hair flyaways, shown in close-ups and used by the creator in multiple settings.

Original caption

These are my confidence essentials as a content creator! The Nexxus Slick Stick has made me never have to worry about flyaways or frizz - and it has the most amazing rose scent! Now available at Shoppers Drug Mart ✨@Nexxus Hair Care #NexxusPartner

More from @tess.barclay

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Call to action

It's available now at Shoppers Drug Mart if you want to go check it out.

On-screen text

Content creation confidence essential MONDAY MEETING: April content reset, creator business 5-step blueprint & YouTube features Getting rid of hair flyaways & frizz Nexxus slick stick Creating a clear content plan CONTENT FILMING DAY TikToks/trends B-Roll list Photo list Filming with you Nexxus slick stick

Transcript

As a full-time content creator, it's hard to always feel confident on camera. So here's a couple of things that have really helped me. Okay, firstly, one of my biggest insecurities on camera is always how frizzy my hair is. So I've been loving the Nexxus Slick Stick. I naturally have dry curly hair and I always straighten it. When I film at home, I always just put it around a brush before recording a podcast or live sessions and it helps me feel so much more confident. Another thing is having a clear content plan, whether it's a Pinterest board or content ideas list. And also if you're shooting in public, going with friends. On the next day of shooting content, I noticed my hair was having a few flyaways, so of course I brought my Nexxus Slick Stick with me. It smells so good. It has a light rose scent which smells amazing and it's available now at Shoppers Drug Mart if you want to go check it out.