I'm not changing our original shades

@poomcosmetics

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Poom Cosmeticsseen in 14 videos →www.poomcosmetics.com ↗

Why it worked

The creator directly addresses a common customer concern about shade reformulation and demonstrates responsiveness to feedback, building trust and engagement. The visual of shade swatches provides clear context for the discussion.

Summary

The creator addresses a question about reformulating foundation shades, assuring viewers that the original six shades will not be changed. They explain that they have listened to customer feedback regarding shade warmth and have worked on new shades, including a deeper one, based on this input.

Structure

1Reassurance about original shades
2Acknowledging customer feedback
3Addressing shade warmth issues
4Introducing a new deeper shade
5Expressing pride in new samples
6Hinting at future shade extensions

Original caption

Replying to @Klyra we’re not changing our original shades #shades #poom #foundation #koreanmakeup

More from @poomcosmetics

Their other posts in the index, biggest breakout first.

Product placement

Poom Cosmetics (ACTS - sells foundation, creator is discussing reformulating and expanding shades; removing it would change the video's topic and purpose)

On-screen text

I'm not changing our original shades I would never reformulate our existing six shades to change in any way in terms of shades because I know that so many of you guys have tried our original six shades and have found your perfect match so I would never change that what I am doing with this new launch though is I did read through all of the reviews on our website and on our Amazon storefront and I saw like which pain points that you guys were dealing with for example a lot of people who tried 200 and 300 loved the formula but just said it was a tad too warm for them so for 250 I did my best to make it neutral but 250 is truly not for everyone if you have warm skin this neutral shade will look very grey on you but yeah I did go off of the feedback that I got and even with our deepest shade people asked to deepen it so I'm so proud of this shade like this is the best sample that we've gotten so far I really hope you guys love it of course this is not our last shade extension for the future of Poom like I am looking forward to adding more

Transcript

I would never reformulate our existing six shades to change in any way in terms of shades because I know that so many of you guys have tried our original six shades and have found your perfect match. So I would never change that. What I am doing with this new launch though is I did read through all of the reviews on our website and on our Amazon storefront and I saw like which pain points that you guys were dealing with. For example, a lot of people who tried 200 and 300 loved the formula but just said it was a tad too warm for them. So for 250, I did my best to make it neutral, but 250 is truly not for everyone. If you have warm skin, this neutral shade will look very grey on you. But yeah, I did go off of the feedback that I got and even with our deepest shade, people asked to deepen it. So I'm so proud of this shade, like this is the best sample that we've gotten so far. I really hope you guys love it. Of course, this is not our last shade extension for the future of Poom, like I am looking forward to adding more.