They're lying to you babe!!!

@bernielevv_

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Why it worked

The creator uses a provocative hook and relatable "us vs. them" framing to engage viewers. By questioning common advice and hinting at a "truth" about achieving goals, they create curiosity and encourage viewers to watch for the reveal.

Summary

The creator argues that while there's nothing inherently wrong with certain lifestyle choices, selling them as a 'balanced life' can be a lie. They emphasize that achieving goals often requires dedication and a less balanced approach, contrasting their current balanced life with a more focused one.

Structure

1Introduction: "They're lying to you babe!"
2Clarification: Nothing wrong with being 'in the shot'
3The real issue: Selling lies and subscriptions based on them
4Personal stance: Not against injections/peptides, but against the 'internet lies'
5Core message: Achieving goals requires dedication, not just balance.

Product placement

The creator mentions "peptides" and "glp1" in the caption, implying these are the 'lies' being sold, but does not name a specific product or service.

On-screen text

They're lying to you babe!!!

Original caption

Attention attention #peptide #glp1 #fitness

More from @bernielevv_

Their other posts in the index, biggest breakout first.

Transcript

They're lying to you babe. They're lying to you. Um, they're all in the shot. They're all in the shot. And guess what? There's nothing wrong with that. What is wrong, however, comma, is selling you a lie. Selling you a program, selling you an app, subscription based on a lie. And here's the thing. I'm not above injections. Um, I don't personally do peptides or any like that. Um, but I'm saying I'm not above it because I want people to do whatever makes them happy. What I don't want is you to be told these internet lies. Um, living a balanced life is great, but if you have goals, there ain't nothing balanced about what you going to have to do. I'm living a balanced life right now and to me it shows versus when I am on it, that show. So I just need you to know. I need you to know.