Why it worked
The video capitalized on a viral moment where a Topgolf location's net collapsed, and a customer's comment about their upcoming Christmas party went viral. Topgolf's swift and clever response, fixing the net and offering a discount, turned a negative situation into a positive marketing opportunity that resonated with the online community.
Summary
A viral video shows Topgolf fixing a collapsed net just in time for a customer's work Christmas party, and then offering a discount for the event. The video highlights Topgolf's marketing team's ability to leverage social listening and community building.