TOP GOLF IS PLAYING ON ANOTHER LEVEL 🤯

@sailawaymedia

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Views

70.9K

Likes

4.1K

Comments

37

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285

SoundTikTok sound · original sound - sailawaymedia

Promoted product

Topgolf

Come Play Around at one of our premier entertainment venues featuring fun golf games for all skill levels, a full-service bar and restaurant, all-weather hitting bays and private event spaces.

4 videos3 creators

Why it worked

The video capitalized on a viral moment where a Topgolf location's net collapsed, and a customer's comment about their upcoming Christmas party went viral. Topgolf's swift and clever response, fixing the net and offering a discount, turned a negative situation into a positive marketing opportunity that resonated with the online community.

Summary

A viral video shows Topgolf fixing a collapsed net just in time for a customer's work Christmas party, and then offering a discount for the event. The video highlights Topgolf's marketing team's ability to leverage social listening and community building.

Structure

1Topgolf's net collapses.
2A viral comment requests it be fixed for a Christmas party.
3Topgolf fixes the net and offers a discount for the party.

Original caption

The @Topgolf marketing team needs a raise STAT 🤌🏼 happy Christmas party Logan we love you so much #marketing #popculture #topgolf #socialtrends #advertising

More from @sailawaymedia

Product placement

Topgolf is mentioned as the subject of the video, with its marketing team being praised for their response to a viral social media trend. A promotional offer for Topgolf is also shown.

Call to action

Let me know if you're going to be celebrating Logan's Christmas party.

On-screen text

TOP GOLF IS PLAYING ON ANOTHER LEVEL 🤯 OKAY GUYS, TOP GOLF HAS OFFICIALLY BRAND ON THE INTERNET TO SHAME. Topgolf Auburn Hills The whole net came Down WHEN THIS VIDEO WENT VIRAL OF TOP GOLF'S NET COLLAPSING Nephew said ahhh no thank you LMAO Search: top golf logan party Logan Phillips They better have that fixed by January 9th my work Christmas party is there 2025-12-28 Reply View 853 replies 311.5K SLIM JIM SIX MORE SLEEPS UNTIL THE PARTY INTERNET JUST CAME TOGETHER AND SAID FIX THIS FOR LOGAN! beccabug Top Golf better get this fixed by January 9th, Logan has a work Christmas party there! 2025-12-29 Reply View 18 replies 48.7K Cayla Jo It's December 30th, you have 10 days to figure this out Top Golf or Logan is going to be livid 2025-12-29 Reply View 42 replies we're excited to announce that the nets are fixed in time for logan's work christmas party AND TOP GOLF THEY NOT ONLY FIXED THE NET we're excited to announce that the nets are fixed in time for logan's work christmas party THE PARTY, WORKERS HOLDING UP SAID FOR LOGAN Reply to Kris Martinez's comment All in favor of a Logan promo code at top golf say AVV!! You are invited to Logan's Work Christmas Party Use code "4LOGAN" to get half-off golf all day on Friday January 9th All Day At a Topgolf near you *This invitation does not apply to Tracy AND EVEN DROPPED A SALE ON JANUARY 9TH TO AT ANY TOP GOLF LOCATION TO CELEBRATE LOGAN'S CHRISTMAS PARTY. THIS IS LITERALLY A MASTER CLASS IN SOCIAL LISTENING AND BUILDING A COMMUNITY. Anthropology Rock Search get in. we're going rock shopping Anthropologie the season's hottest décor: ROCKS #anthropologierock WHEN THE PRANK VIDEOS OF GIFTING THEIR ROCKS STARTED GOING VIRAL ON TIKTOK IN IT AND Search: anthropology rock original video

Transcript

Okay guys, Top Golf has officially put every other brand on the internet to shame. Topgolf Auburn Hills, the whole net came down. When this video went viral of Top Golf's net collapsing. Nephew said ahhh no thank you LMAO. And the top comment was this guy Logan saying, they better fix it because I have a Christmas party on January 9th. And the entire internet just came together and said, fix this for Logan! And Top Golf was on it. They not only fixed the net in time for the party, we're excited to announce that the nets are fixed in time for Logan's work Christmas party. The workers holding up said for Logan. And even dropped a sale on January 9th to celebrate Logan's Christmas party. Guys, this is literally a master class in social listening and building a community. This is the same thing that Anthropologie did when the prank videos of gifting their rocks started going viral on TikTok. And they jumped in it and started selling them in their stores. This is how you build a cult following for your brand. Kudos to Top Golf's marketing team. And let me know if you're going to be celebrating Logan's Christmas party.