Content is all starting to look

@tess.barclay

163.8K followers · usually 7.6K views a post

Views

171.2K

Likes

189

Comments

7

Shares

2

SoundTikTok sound · original sound - tess.barclay

Promoted product

Canvacanva.com

218 videos119 creators

Why it worked

The video effectively demonstrates how a specific tool (Canva) can solve a common creator problem (content looking generic) by showcasing its features and the successful results achieved by the creator, making it a native and relatable promotion.

Summary

This video showcases how Canva can be used to create unique and high-performing short-form video content, specifically for podcast clips. The creator highlights Canva's features like brand kits, overlays, auto-captions, templates, and collaboration tools, demonstrating how they helped their content stand out and outperform other posts.

Structure

1Problem: Content looks the same
2Solution: Canva's video editor
3Features: Brand kits, templates, captions, collaboration
4

Original caption

Using @Canva to edit my podcast clips has made me fall back in love with editing and actually showcase the Busy Blooming brand in everything I do! This is your sign to use Canva to create your next piece of content 👏 #canvapartner #ad

More from @tess.barclay

Product placement

The video demonstrates using Canva's video editor to create podcast clips, highlighting features like brand kits, fonts, colors, overlays, and auto-captions. The creator also shows examples of templates and collaboration within Canva.

Call to action

Use Canva to edit your short form video and trust me, it will be your secret weapon on social media.

On-screen text

is LOOK AI DAYS. FONTS, EDITING ESPECIALLY TO CLIPS. YOU HAS TO CLIPS CANVA'S EDITOR. UNIQUE BRAND ACTUALLY OUTPERFORMED OTHER LAST WITH VIDEO THERE TO STAND EASILY BRAND FONTS YOU OVERLAYS ADD CAPTIONS BRAND TEMPLATES ACTUALLY EVERYTHING RIGHT YOU THE PARTY, PEOPLE, SO MADDI OUR CANVA YOUR AND IT WEAPON

Transcript

Content is all starting to look the same these days. The same fonts, the same editing styles, especially when it comes to podcast clips. But what if I told you that Canva has a solution to those? All of these clips I made in Canva's video editor. They look unique to my brand and they actually outperformed all of my other clips from the last few months. The thing with editing short form video in Canva is that there are so many ways to make your content stand out easily. You can plug in your brand kit with your own fonts and colors, throw on overlays and even add auto captions in your brand colors. They have tons of unique video templates that are actually different than everything else on social media right now and you can collaborate on the edit with other people, which has been so amazing with me and Maddie working on clips for our podcast. So use Canva to edit your short form video and trust me, it will be your secret weapon on social media.