Why did the NFL choose Bad Bunny for the Super Bowl...?

Why did the NFL choose Bad Bunny for the Super Bowl to do the Super Bowl halftime show? Think about it. The biggest stars in American music right now are Taylor Swift, who's at basically every Chiefs game, Post Malone, or even Drake. Any one of them would have been the obvious choice to have the Super Bowl halftime show. But instead, the NFL picks a guy where 90% of his music is in Spanish for the biggest American sporting event of the year. Well, the reason is a whole lot deeper than you think. The reason the NFL is doing this is simply because they have the US by the balls. They know for a fact, whether you like Bad Bunny's halftime performance or not, you're gonna come back next year and still watch the Super Bowl. The NFL knows that the US market is huge, but it's also saturated. Everybody knows about it. And the real path to growing a bigger business isn't trying to appease the Americans. It's growing internationally. Why do you think the NFL is scheduling all these games in Brazil, Ireland, the UK, Germany, Spain, and even Mexico? They don't want to be the biggest sport in the US like they already are. They want to be the biggest sport in the world. And what easier way to get millions more eyeballs on the Super Bowl than to have the biggest pop star in the entire world, multiculturally, to do your halftime show. You and I might love Post Malone and his music, but some random family in Brazil could not give two shits. Again, this is not a risky choice at all for the NFL. It's an absolute layup. The NFL has no risk with US fans whatsoever. He's also huge in the US. So you might not like this choice, but it is incredibly obvious why they're doing it. So if you want to keep up on all things media and how to make better content, make sure you follow me.