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Are you a multi-passionate who can't make things "make sense" when building your personal brand? I take my clients through a multi-step process that allows them to really build and grow a personal brand, but also allows it to be cohesive and make sense in their brain and their audience's brain. Why yes, you can grow a personal brand really posting whatever you want. There's a lot of people who do that. A lot of my clients who I work with want to eventually monetize things, sell things, build communities, etc. So they want certain aspects of their brand to still stay cohesive. This process does not involve me telling them to niche down and pick one thing. This process involves your brand identity, you're known for topics, your positioning, your thread and then your content. The reason that you are posting content and you keep niche hopping or pivoting is because you have a shaky identity foundation. You can't build a house without proper foundation. And the reason you feel like you want to pivot and change things so much is because your brand is not built on your identity. It's not. It's just built on what may have worked for other people. So the first thing you need to determine is your brand identity. This includes your values, your beliefs, your perspectives and your stories. What you really want to share at your core of who you are to build a personal brand. The next thing based off, you know, your values, your beliefs, your perspectives and your stories, you need to determine you are known for topics. What are the things that you want to be known for online that you want to monetize? And what are the things you want to be known for that are just passions and things that you want to infuse in your videos because you love them. Remember, you don't have to monetize everything as a multi-passionate. You need to determine, okay, what are the things I want to monetize in the future that I wanna be known for? And what are the things I just love to post about that I wanna infuse in my videos? Based off your identity and known for topics, you need to determine your brand thread. What is the thread that connects everything? Are you solving a major problem for your audience? Are you setting them towards an outcome or is your thread a mission that you have? Is your thread a perspective? Is your brand built off like a POV or perspective, or is your brand built off a story? Do you really want that thread to be a story of yours, something that you truly, truly love and have been through in your life? After your thread, you determine your brand positioning. What makes me stand out? What makes me unique? This is the fun part, right? This could be in your personality. This could be a problem you solve. This could be the delivery formats of your videos. This could be visuals, this could be certain verbiage that you say. Your positioning is basically the space that you take up in your audience's mind. They will remember you. And then you create the content. And then your content is built on your identity, your thread, your positioning, what you wanna be known for. That's how you build a cohesive brand as a multi-passionate. I have plenty of resources in my bio to help you with this. I have a new digital product called the Ultimate Personal Brand Bundle. I also have a personal brand intensive where I walk you through this entire thing for your brand.