The video provides high-value, actionable educational content that solves a common pain point for creators (how to be known), establishing the creator as an expert in her field without needing a hard sales pitch.
Summary
The creator explains the importance of establishing and repeating 'brand statements' or 'power statements' to build authority and trust in one's niche. She advises viewers to identify 2-3 core beliefs they stand for and against, and to consistently incorporate these into their content strategy.
Structure
1Define brand statements
2Explain why repetition builds brand
3Provide examples of belief statements
4How to identify your own brand statements
5Actionable advice for content strategy
Product placement
The creator is teaching her own methodology for personal branding, which is the core service/product she sells via her Stan store link.
On-screen text
CREATE BRAND STATEMENTS TO BE KNOWN
Original caption
#personalbranding #content
More from @multipassionatemadison
More breakout videos from this creator.
Transcript
What are the best ways to be known on the internet is to have key brand statements that you constantly repeat in your post and in your marketing. So I've called these power statements for many, many years. Or you can call them brand angles. So these aren't necessarily opinions, these are more built on your beliefs around your industry, around the world, etcetera. So these are key to repeat because repetition is going to help build your brand. Okay, so I don't mean just like repeating the same one topic 24 7. You can utilise brand statements slash power statements. So these are 4 to 5 sentences or beliefs that you constantly repeat in your marketing. So for example, you don't have to walk 10,000 steps a day to lose weight. So that could be someone's belief statement? Maybe if they're in the fitness industry or just like into health, etcetera. Right, so that could be something that they say as a hook. They can say that in their email subject lines, they can create just a whole video behind it, they can put it on their sales pages. Right, so that would be one. One of mine is like, you don't need a niche, you need a personal brand. So you all see me and hear me talk about that quite often. So I always tell my clients, you don't have to start off with four to five, but maybe come up with like two to three. So Ask yourself, like, what are things around your industry, around the world, that you believe and that you stand for and that you stand against that you feel like are really attached to your brand overall? So it's not just, like, random opinions that you talk about, it's, like, actual belief statements that you want to be posting and talking about all of the time. Okay, so you really wanna determine, okay, what are my beliefs on the industry? What do I stand for? What do I stand against? What do I really believe to be true, and what am I really passionate about? And how can I really back up these claims or beliefs, quote unquote? So you wanna be able to really back them up, you know, with case studies, with your experience, client work, etc. Um, so another one is, like, you don't need, you know, you can manifest anything that you want without journaling. So that could be someone's belief, you know, that they constantly talk about. So I always say, if you pick, like, three, try to talk about one to two every single week and constantly repeat it on a monthly basis, because people will kind of associate, like, that topic with you. And also it helps people get a perspective shift with you and kind of, like, build trust with you and really know your brand online. So these are gonna be beliefs slash power statements. Try to come up with, like, 3 That you can constantly repeat on a weekly basis. And these could be, like, video ideas, subject lines on your sales page, beginning of your hooks. You can put it in your bio, etcetera.
