Oh my gosh!

@kalysse.a

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Selling · Other Product

Avedaseen in 2 videos →https://www.aveda.com ↗

Why it worked

The video uses a relatable 'street interview' hook to transition into a high-quality, aesthetic vlog that feels authentic rather than like a traditional advertisement.

Summary

A creator shares her experience getting a custom hair color treatment at a salon using Aveda products. She highlights the benefits of the brand, including its bespoke nature and vegan ingredients, while showcasing her hair transformation.

Structure

1Creator stops a stranger to ask about their hair color
2Creator reveals she is heading to her own hair appointment
3Behind-the-scenes footage of the salon process
4Explanation of why she chooses Aveda products
5Final reveal of the hair transformation
6Call to action to visit an Aveda salon

Product placement

Original caption

Once you find a salon that just gets it, you lock in 🔒🤎 Custom @Aveda color touch ups with my faves @Spoke & Weal #avedapartner

More from @kalysse.a

Their other posts in the index, biggest breakout first.

Aveda hair color products and the Spoke & Weal salon are featured throughout the video as the primary subject.

Call to action

So pull up or check out AVEDA Salon near you!

On-screen text

Oh my gosh! Excuse me, I love your hair color! Where do you get your hair done? Thank you! It's actually a custom AVEDA color, but I get it done at Spoke & Weal in Soho. Ironically I'm actually going to get my hair done right now... so, come along with me! Summer Hair Refresh with AVEDA I'm a firm believer that a curated wardrobe is nothing without a signature hair look to match. I've been coming to this exact salon for almost 10 years now, because once you find a color wizard like my girl Colleen, you lock in! Today, we're touching up these roots and bringing in some rich dimension for summer. But what makes AVEDA color so unique to me is that it's completely bespoke and 100% vegan. And surprisingly, it's one of the very few dyes out there that actually gives my hair shine and depth without ever compromising my curls integrity. And girl, I can promise you that the result is hair that feels incredibly healthy conditioned and full of life! BEFORE AFTER BEFORE AFTER So pull up or check out AVEDA Salon near you!

Transcript

Oh my gosh! Excuse me, I love your hair color! Where do you get your hair done? Thank you! It's actually a custom AVEDA color, but I get it done at Spoke & Weal in Soho. Ironically I'm actually going to get my hair done right now... so, come along with me! I'm a firm believer that a curated wardrobe is nothing without a signature hair look to match. I've been coming to this exact salon for almost 10 years now, because once you find a color wizard like my girl Colleen, you lock in! Today, we're touching up these roots and bringing in some rich dimension for summer. But what makes AVEDA color so unique to me is that it's completely bespoke and 100% vegan. And surprisingly, it's one of the very few dyes out there that actually gives my hair shine and depth without ever compromising my curls integrity. And girl, I can promise you that the result is hair that feels incredibly healthy, conditioned and full of life! So pull up or check out AVEDA Salon near you!