Starting Splattr's sister company

@dane.korsi

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Selling · Agency / Service

Splattrseen in 8 videos →

Why it worked

The video likely resonated because it addresses a common pain point for businesses: lead generation. By showing a practical application of their service and highlighting a gap in the market, the creator taps into the entrepreneurial drive of their audience.

Summary

The creator discusses the expansion of their company, Splattr, into a services-based business. They explain how they demonstrated Splattr's capabilities to a consulting firm and are now setting up a new LLC to offer lead generation services.

Structure

1Plot thickening with a new business opportunity
2Demoing Splattr to a consulting company
3Explaining lead generation and email infrastructure
4Realizing the need for more lead generation agencies
5Spinning up a new LLC for services

Product placement

Splattr: acts - a company that provides services, demonstrated by the creator explaining how they demoed it to a client and trained them on lead generation. Removing it would change the context of the video.

On-screen text

Original caption

#businessdevelopment #sales #startup #leadgenerationstrategy #prospecting

More from @dane.korsi

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Starting Splattr's sister company

Transcript

Well, the plot is thickening. We just had a 6,000 person consulting company ask us to open a services business. We were demoing Splattr to this team and we showed them how they can take a case study, an agent on it, and that agent will then go build a list and find people who are most likely to have that exact need next. So basically, say this to that a meeting. So in this demo, there's sort of this light bulb moment of, wow, there's more out there than just Zoom info. And so we got into the topic of just what else exists, what else can we be aware of? And we went through some of the basics about email infrastructure, how to avoid ending up in spam inboxes, why you should always have a transcript down on the discovery call, auto populate your CRM, and it can automate a lot of your sales process. And even just what are industry best practices for follow up sequences? So first step, this software deal, but they also want us to create a services business to come some basic training on lead generation for their entire company. Which I used, I was one of the biggest haters of lead generation agencies. Anybody who watched one demo of started one. But now I'm realizing how much help is actually needed and there's probably not enough lead generation agencies yet. So now I gotta spin up an LLC. The services arm of Splatter. I'm getting back into consulting.