Hook

Their other posts in the index, biggest breakout first.
95% of sales teams I talk to use at least ZoomInfo, Apollo, or 6sense, if not a combination. And in almost every case, all of their reps hate these tools. Things like intent data, website intelligence, and individual pieces of signal data are completely useless for sales people. The way that I've been explaining this to sales leadership teams that we're asking them to get off of these tools is imagine you go to a doctor and you tell the doctor you have a cough. And you wake up the next day and 17 different hospitals call you trying to sell you everything from a mask to the cure for lung cancer. It's the same thing. Just because intent data said somebody searched for something in an organization, or signal data said this company just raised their Series A, they have any need for what you are selling. So sales leadership keeps telling their reps, "We have the biggest tools out there, you have what you need. Go ahead, quote." And the reps are saying, "I can't sell something based off of this little amount of data." It is ridiculously frustrating as a rep. It feels like there has to be a better solution. And there is one. You can just go try this for free right now. Go to this website, splattr.ai. Type into this box, "We sell CRM software to mid-market SaaS companies." And then it'll give you the details of what you sell. It's not just going to give you a list of prospects in your ICP, it's going to score them on exactly how likely they are to take a meeting with you. The reason it can do that is it takes so much more information than a human can process. It's a great use case for AI. Look at thousands of different and then tell me, based on all of the information you found, how likely are they to buy my thing? Tell me why, and tell me what I should use when I reach out. Oh, and yes, it does find contact information as well. Plus, if that doesn't work, you can just try more sources until you do find it.