HOW TO START: FILMING CONTENT

@brand__development

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Blackmagic Cameraseen in 6 videos →

Why it worked

The video breaks down content creation into accessible levels, starting with readily available tools and progressing to more advanced gear. This tiered approach makes the information less intimidating and more actionable for a wider audience, while the clear call to action encourages engagement.

Summary

This video provides a tiered guide on how to start filming content, beginning with basic smartphone setups and progressing to professional camera gear. It highlights essential tools and settings for improving video and audio quality, encouraging viewers to start with what they have and be consistent.

Structure

1Start with what you have (iPhone)
2Download Blackmagic Camera app
3Use recommended settings
4Enhance audio with Adobe Podcast Enhance
5Upgrade to Osmo Pocket 3 Creator Combo
6Professional setup with Sony A7S3, wide lens, and lighting

Original caption

How to actually start filming content #content #marketing #gear

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7

Consistency is key

Product placement

Blackmagic Camera (App): Acts - it is a camera app that allows users to film content. Removing it would change the video's demonstration of filming tools. iPhone (Device): Appears - it is the device used to film content. Removing it would change the video's demonstration of filming tools. DJI Osmo Pocket 3 Creator Combo (Gimbal/Camera): Acts - it is a device used for filming content. Removing it would change the video's demonstration of filming tools. Sony A7S3 (Camera): Acts - it is a camera used for filming content. Removing it would change the video's demonstration of filming tools. 18-35MM 2.8 (Lens): Acts - it is a lens used for filming content. Removing it would change the video's demonstration of filming tools. Adobe Podcast Enhance (Website): Acts - it is a website used to enhance audio quality. Removing it would change the video's demonstration of audio tools. 12amcreative.com (Website/Agency): Appears - it is the creator's agency website, mentioned at the end. Removing it would not change the video's demonstration of filming tools.

Call to action

comment "CONTENT" down below and I'll send you a link.

On-screen text

HOW TO START: FILMING CONTENT LEVEL: BEGINNER HOLD TO PAUSE Blackmagic Camera Photo & Video #38 in Photo & Video Advanced Camera Functions Recording Open settings LEVEL: KINDANICE LEVEL: SPIELBERG 18-35MM 2.8 WINDOW LIGHT 200W WITH SOFTBOX "CONTENT"

Transcript

You're never going to start filming content unless you start filming content for yourself unless you start with what you have right now. Level: Beginner. Take out your iPhone. Download this free app. Blackmagic Camera. Photo & Video. Use these settings. Add a color grade, and if your audio sucks, then go to this website. Adobe Podcast Enhance. It'll make it crispy. Level: Kinda Nice. And if you want to take it up a notch, get yourself the Osmo Pocket 3 Creator Combo. All right. Level: Spielberg. Now this is pro level content. Get yourself a Sony A7S3 or any other SLR or a wide lens, 18-35MM 2.8 or a wide lens, a backlight, a 200W with softbox, a key light. Put the camera high up on or down low. Get yourself some wireless microphones. And now you are cooking. That's going to be successful is just to start right now with what you have, be consistent. If you want to break down and the settings I showed you, comment "CONTENT" down below and I'll send you a link.