Here we go

@daviefogarty

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SoundTikTok sound · original sound - daviefogarty

Promoted product

Guarda Silica Dust Suppression System

Why it worked

The video effectively highlights a critical safety issue (silicosis from dust) and presents a tangible solution, making the product's value proposition clear and compelling. The inclusion of a 'Shark Tank' style pitch with investor reactions and a direct offer adds drama and perceived credibility.

Summary

The founders of Guarda present their silica dust suppression system for masonry saws, highlighting its life-saving potential by preventing silicosis. They seek $250,000 for 3% equity, valuing the company at $8.3 million, and face questions about sales, valuation, and the licensing deal.

Structure

1Introduction of the product and its life-saving potential
2Explanation of silicosis and the problem the product solves
3Demonstration of the product's function (slurry creation)
4Discussion of cost, sales figures, and valuation

Original caption

Is this a valid valuation...? #sharktank #sharktankau

More from @daviefogarty

Product placement

The video features the Guarda Silica Dust Suppression System, a green and black machine with hoses and a cutting saw, prominently displayed on a shelf and in action. The logo 'GUARDA WORK HARD. BREATHE EASY.' is shown on a screen.

Call to action

Are you going to take it or not?

On-screen text

HERE WE GO THIS ISN'T STARTUP IT'S A PRODUCT SAVE WE HAVE INVENTED THE WORLD'S SILICA DUST SUPPRESSION FOR MASONRY SAWS FOR MASONRY SAWS HAVE ANY OF YOU HEARD OF THE DUST DISEASE SILICOSIS? CUTTING MASONRY BRICK TINY JAGGED GET INTO LUNGS SET AND EMBED THERE THE AFFECTED RESOLVE IS WITH A LUNG TRANSPLANT THE DUST THE DUST CREATED INTO A SLURRY SO IT'S GOT COMPONENT CAPTURING YEAH ONE OF WHOLESALE FOR ABOUT $2,500 DO YOU HAVE SALES TODAY? WE'VE SOLD ABOUT 100 SAWS OVER WHAT OF TIME? 3 TO 4 YEARS CRAIG I'M OLD WE GOTTA GO WE'RE GETTING OLDER TOO WE'RE IN A HURRY LOOKING FOR $250,000 FOR 3% FOR 3% THAT'S A $8.3 MILLION IT IS CURIOUS YOU GOT THERE NOT FROM BUT THEIR SALES THE ROYALTIES AND 30 FROM SALES YOU'RE BOTH THERE'S A LOT OF SHAREHOLDERS WE'VE GOT ABOUT 45 NOW WHOA TWO THINGS SCARE ME ONE IS THE 45 ALSO THE PRICING THE VALUATION I'M OUT IF A PRODUCT IS THAT GOOD OVER 3 YEARS PEOPLE WILL BUY IT EXPLAINED THAT HAS HAPPENED YET BUT ONE THE OTHERS THE POWER I'LL GIVE YOU THE $250,000 FOR 3% Robert Herjavec has offered $250,000 for 3% equity WHAT YOU'RE ASKING FOR THE ASSUMPTION YOU GET THE LICENSING DEAL OR NOT? TAKE IT Robert Herjavec has offered $250,000 for 3% equity

Transcript

Here we go. This isn't just a flashy startup, it's a product that could save lives. We have invented the world's best silica dust suppression for masonry saws. Have any of you heard of the dust disease? Silicosis? No. When you're cutting masonry brick, tiny jagged particles get into people's lungs. They sit and embed there and then the only way the affected person can resolve the situation is with a lung transplant. Where does the dust go? The dust actually gets created into a slurry in the So we've got a vacuum component as well, that's capturing all of the slurry. Yeah. How much does one of those cost? Wholesale for about 2 and a half thousand for the whole kit. Do you have sales today? We've sold about 100 saws. Over what period of time? Over three to four years. Craig, I'm old. We gotta go fast. We're getting older too, so that's why we're in a hurry. You're looking for 250,000 for 3%. That's a 8.3 million dollar valuation. It is. Curious you got there. Not from your license, but their sales. 60 from the royalties and 30 from sales. And now you're both. There's a lot of shareholders. We've got about 45 now. Whoa. So there's two things that scare me. One is the 45 shareholders. Also the pricing, the valuation. If a product is that good over 3 years, people will buy it. You haven't really explained that that has happened yet. I know. But one of the others missed the power of licensing. I'll give you the 250,000 for 3%. Exactly what you're asking for. Under the assumption you get the licensing deal. Are you going to take it or not? Take it. Take it. Thank you. Thank you.