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@daviefogarty — 147x breakout selling The Oodie | Overshot

Locked — upgrade to Pro to open.Open on TikTokPro

147×OtherStory Open hookEcommerce

Hook

How it started...

@daviefogarty

409.7K followers · usually 13.9K views a post

Views

1.7M

Likes

242.6K

Comments

1.3K

Shares

1.9K

SoundTikTok sound · it boy

Promoted product

Experience ultimate comfort with The Oodie. Loved by 4+ million customers worldwide. 30-day returns. Afterpay & Apple Pay available.

2 videos2 creators→

Why it worked

The video leverages a 'how it started vs. how it's going' trend to build social proof and brand authority, making the success feel earned and relatable.

Summary

The creator showcases the growth of their e-commerce brand, The Oodie, by contrasting early days of packing orders with recent success, including media coverage and high sales figures.

Structure

1Early days of product development
2Humble beginnings in a warehouse
3Transition to professional operations
4Media recognition and success
5

Original caption

The last 3 years have been crazy to say the least! #ecommerce #entrepreneur #business #ecommtips #startup #theoodie

More from @daviefogarty

More breakout videos from this creator.

Final thank you to customers

Product placement

The Oodie wearable blankets are shown throughout the video in various clips.

On-screen text

How it started... How it's going... Thank you for your support! 🙏

Transcript

How it started. How it's going. Thank you for your support!

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