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All breakouts
147OtherStory Open hookEcommerce
Hook
How it started...
@daviefogarty
408.7K followers · usually 13.9K views a post
Views
1.7M
Likes
242.6K
Comments
1.3K
Shares
1.9K
Why it worked
The video leverages a 'how it started vs. how it's going' trend to build social proof and brand authority, making the success feel earned and relatable.
Summary
The creator showcases the growth of their e-commerce brand, The Oodie, by contrasting early days of packing orders with recent success, including media coverage and high sales figures.
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Transcript, structure and on-screen text
5 beats, a 11-word transcript and 3 lines of on-screen text — the parts you need to write your own version.
Original caption
The last 3 years have been crazy to say the least! #ecommerce #entrepreneur #business #ecommtips #startup #theoodie
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