Oh sorry, can I just fix this?

@daviefogarty

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SoundTikTok sound · original sound - daviefogarty

Promoted product

Clutch Glueclutchglue.com

Ditch fashion tape for good. CLUTCH Glue bonds directly to your skin for an all day hold then washes cleanly out of your clothes. Hypoallergenic, sweat resistant and vegan. Shop now.

Why it worked

The video leverages the high-stakes, dramatic format of Shark Tank to provide social proof and build instant credibility for the product.

Summary

A founder pitches her product, Clutch Glue, to the investors on Shark Tank Australia. She demonstrates the product's effectiveness and secures a deal with two of the sharks.

Structure

1Founder demonstrates a wardrobe malfunction
2Founder introduces Clutch Glue as the solution
3Sharks discuss the product's benefits and potential
4Sharks make competing offers

Original caption

Wasn't expecting that... #sharktank #sharktankau #clutchglue #fashiontok

More from @daviefogarty

Product placement

Clutch Glue is the central focus of the pitch, shown in the founder's hand and in close-up product shots.

On-screen text

OH SORRY FIX THIS WARDROBE MALFUNCTIONS.. CAN HAPPEN ANYWHERE ANY TIME WE ALL KNOW THAT YOU CAN'T RELY ON FASHION TAPE AND ONE DAY I JUST ASKED MYSELF SO MUCH EASIER IF I COULD JUST GLUE MYSELF INTO THIS? FOUR YEARS OF R&D LATER AND NOW I CAN I PRESENT TO YOU THE ULTIMATE LIFE HACK CLUTCH GLUE CLUTCH IS A SWEAT RESISTANT WATER SOLUBLE CLOTHES ADHESIVE THAT IS SERIOUSLY STRONG AND WILL NOT SEEP THROUGH YOUR CLOTHES THIS IS A PRODUCT THAT I NEEDED HERE SO I'VE BEEN USING THE TAPE AND IT'S ACTUALLY BEEN GIVING ME A RASH ON MY SKIN DOES THIS DO THAT? IT DOESN'T SO CLUTCH IS HYPOALLERGENIC MADE WITH NO NASTIES NO FRAGRANCE I SEE SO MUCH POTENTIAL IN THIS AND YOU SO I'LL COME IN AT $200,000 FOR 10% I'M ALSO HAPPY TO PARTNER WITH ANOTHER SHARK AS WELL WHO WOULD YOU WANT TO PARTNER WITH? I'D PARTNER WITH ROBERT JUST KEEP IN MIND DOWN THAT END YOU'RE JUST A NUMBER HE'S ABSOLUTELY RIGHT WITH ME YOU'RE A NUMBER A VERY BIG NUMBER THAT WE'RE GOING TO MAKE HE'S 100% RIGHT 400,000 20% LET'S BECOME A BIG NUMBER DAVIE AND ROB I WOULD LOVE TO PARTNER WITH YOU

Transcript

Oh sorry, can I just fix this? Wardrobe malfunctions can happen anywhere, any time, and we all know that you can't rely on fashion tape. And one day I just asked myself, wouldn't it be so much easier if I could just glue myself into this? Four years of R&D later, and now I can. I present to you the ultimate life hack, Clutch Glue. Clutch is a sweat resistant but water soluble clothes adhesive that is seriously strong and will not seep through your clothes. This is a product that I needed here. So I've been using the tape and it's actually been giving me a rash on my skin. Does this do that? It doesn't. So Clutch is hypoallergenic, it's made with no nasties, no fragrance. I see so much potential in this and you. So I'll come in at $200,000 for 10%. I'm also happy to partner with another shark as well. Who would you want to partner with? I'd partner with Robert. Just keep in mind down that end, you're just a number. He's absolutely right. With me, you're a number. A very big number that we're going to make. He's 100% right. 400,000, 20% let's become a big number. Davie and Rob, I would love to partner with you.