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Hook
Actually, Wendy's used to have aesthetic touches like sunrooms to enhance the dining experience.
@realemilbarr
1.7K followers · usually 6.3K views a post
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Why it worked
The video leverages nostalgia and a contrarian take on a well-known brand to spark engagement in the comments.
Summary
The creator explains how Wendy's business model has shifted from offering a premium dining experience with a buffet to focusing on speed, apps, and AI. He argues that this transition has contributed to the brand's current decline in quality.
Structure
- 1Introduction of Wendy's historical aesthetic
- 2Description of the Super Bar buffet
- 3Explanation of the shift to value menus
- 4Critique of current AI and speed-focused strategy
On-screen text
Actually, Wendy's used to have aesthetic touches like sunrooms to enhance the dining experience and something called a Super Bar, which was a buffet of pasta, salads, Mexican food that provided a lot of variety for dine-in customers. Later on, they introduced the value menu and over time they've replaced people with AI, focused on apps instead of customer service, and in general tried to replace quality with speed, which is a big part of their current decay.
Transcript
Actually, Wendy's used to have aesthetic touches like sunrooms to enhance the dining experience and something called a Super Bar, which was a buffet of pasta, salads, Mexican food that provided a lot of variety for dine-in customers. Later on, they introduced the value menu and over time they've replaced people with AI, focused on apps instead of customer service, and in general tried to replace quality with speed, which is a big part of their current decay.
Original caption
Replying to @uhhh Wendy’s wasn’t always fast food #wendys #fastfood #valuemenu #business #marketing
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