SIX MONTHS AGO

@realemilbarr

1.7K followers · usually 6.3K views a post

Views

56.4K

Likes

3.6K

Comments

56

Shares

37

Selling · Other Product

Saks Fifth Avenue

Why it worked

The video likely performed well because it offered a timely update on a well-known brand's business situation, validating a previous prediction and providing insights into business strategy. The creator also leveraged their own success story to build credibility.

Summary

The creator predicted six months ago that Saks Fifth Avenue would only survive by focusing on luxury brands and middle-class customers. Today, Saks announced they are emerging from bankruptcy with a new name, reduced debt, and a focus on high-end brands, validating the creator's prediction.

Structure

1Creator's past prediction about Saks
2Saks' announcement of bankruptcy exit and new strategy
3Creator's personal business success
4Call to follow for business insights

Product placement

Saks Fifth Avenue is the subject of the video, with the creator discussing its business strategy and bankruptcy.

Call to action

Follow me to learn more about business and branding.

On-screen text

SIX MONTHS AGO I PREDICTED THAT THAT SAKS WOULD SURVIVE WAS CATERING TO MIDDLE CUSTOMERS AND ONLY FOCUSED ON LUXURY WELL TODAY THEY ANNOUNCED THEY'RE THEY'RE COMING OUT OF BANKRUPTCY WITH 75% LESS DEBT AND A FOCUS ON THE BIGGEST MOST EXPENSIVE BRANDS MY NAME IS I BUILT A 50 MILLION DOLLAR BUSINESS LEARN MORE ABOUT BUSINESS AND BRANDING

Original caption

Replying to @BackseatQuarterbacks #founder #startup #saksfifthavenue #clothing #fashion

More from @realemilbarr

Their other posts in the index, biggest breakout first.

Transcript

SIX MONTHS AGO I predicted that that Saks would survive was catering to middle customers and only focused on luxury and only focused on luxury brands. Well today they announced they're doing just that. They're coming out of bankruptcy with a new name, 75% less debt and a focus on the biggest, most expensive brands on the planet. My name is Emil. I built a 50 million dollar business at age 23. Follow me to learn more about business and branding.