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Chipotleseen in 2 videos →
4.6Talking HeadOther hook
Hook
HERE'S WHAT I
@realemilbarr
1.7K followers · usually 6.3K views a post
Views
34.2K
Likes
957
Comments
83
Shares
15
Selling · Other Product
Why it worked
The video taps into a common consumer frustration with rising fast-food prices and offers seemingly simple, actionable solutions that resonate with a broad audience. The numbered list format makes the suggestions easy to digest and share.
Summary
The creator proposes three changes to Chipotle's business model to improve customer experience and value. These suggestions include lowering burrito prices, offering free guacamole and chips, and implementing online ordering discounts to reduce wait times.
Structure
- 1Introduce Chipotle critique
- 2Suggestion 1: Lower prices
- 3Suggestion 2: Free guac and chips
- 4Suggestion 3: Online ordering discounts
- 5Explain benefits of discounts
Product placement
Chipotle: ACTS - the subject of the video, discussed and critiqued. Removing it would change the video. The video proposes changes to Chipotle's business model.
On-screen text
HERE'S WHAT I
CHIPOTLE
THEIR CEO
NO. 1 NO
MORE $25 BURRITOS
THAT'S INSANE
NO FAMILY OF
FOUR WANTS TO
SPEND $100
ON A DINNER
THEY DO
A STEAKHOUSE
NO. 2
FREE GUAC
AND CHIPS
EVERY SINGLE MEXICAN
RESTAURANT DOES IT
WHY CAN'T CHIPOTLE?
NO. 3 OFFER
DISCOUNTS FOR
ORDERING
ONLINE
LEADING TO LESS
LINES AND SHORTER
WAIT TIMES IN
STORE
Original caption
Replying to @Big Dog What else would you implement? #chipotle #fastfood #FoodTok #queso #queso
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