Stop. Are you still using our concealer like this?

@glowishere

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glow not dry concealerseen in 3 videos →

Why it worked

The video addresses a common pain point (concealer appearing dry) and offers a simple, actionable solution. The "stop" sign and direct question create immediate engagement, while the visual demonstration of the "melting" technique is compelling and easy to follow.

Summary

The creator demonstrates the correct way to use a concealer to avoid it appearing dry. She explains that melting the concealer with fingertips before application makes it creamy and glossy, ensuring a better result.

Structure

1Introduction and problem statement
2Demonstration of correct application technique
3Explanation of the 'melting' process
4Final application and blending
5Call to action to not skip the step

Product placement

The video features a concealer product from the brand 'glow' and demonstrates its application.

Call to action

Next time you use our concealer, don't skip this step!

Original caption

if you use our concealer and it “appears dry” watch this 🤍 #notdryconcealer #makeuptip #glownotdryconcealer #concealerhack

More from @glowishere

Their other posts in the index, biggest breakout first.

On-screen text

stop! glow not dry concealer it's dry but trust me it's not you guys are probably missing the step before you apply you need to melt it with your fingertips like this see how it turns creamy and glossy that's when you know it's ready then apply and blend like normal next time you use our concealer don't skip this step!

Transcript

Stop. Are you still using our concealer like this? No. Hey guys, it's Joe. Let me show you the right way to use our concealer. We always hear it's dry, but trust me, it's not. You guys are probably missing the step. Before you apply, you need to melt it with your fingertips like this. See how it turns creamy and glossy? That's when you know it's ready. Then apply and blend like normal. Next time you use our concealer, don't skip the step.