POV: you get asked in a job interview to "sell me this pen"

@career_cleo

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Selling · Mobile App

Sproutseen in 49 videos →https://www.usesprout.com/mobile?utm_source=ugc&utm_medium=tiktok&utm_campaign=career_cleo&dev=macos&ref= ↗

Why it worked

The video uses a high-engagement, relatable skit format to hook viewers before seamlessly transitioning into a soft sell for the product, making the promotion feel like a natural extension of the content.

Summary

The creator performs a skit demonstrating how to answer the classic 'sell me this pen' interview question by identifying a pain point and offering a solution. She then pivots to explain how she uses the Sprout app to solve the pain point of manually applying for jobs.

Structure

1The creator sets up the classic 'sell me this pen' interview scenario.
2She uses consultative sales techniques to identify the interviewer's pain points.
3She bridges the sales technique to her own experience with job applications.
4She introduces Sprout as the solution for automating job applications.
5She concludes the sales pitch for the pen, successfully closing the deal.

Original caption

This was my take on one of the most overused sales questions that most people can never answer. #sales #salestips #interview #jobinterview #jobsearch

More from @career_cleo

Their other posts in the index, biggest breakout first.

Product placement

The Sprout app is mentioned as a tool the creator uses to auto-apply for jobs, serving as a parallel to the sales technique demonstrated.

On-screen text

POV: you get asked in a job interview to "sell me this pen" the oldest trick in the book 😂 This is perfect I feel like the interviewer 😂 Keeping my cool is key Trying to relate to him... This parts important Price BELOW his budget The grand reveal...

Transcript

So, uh, can you sell me this pen? Yeah, of course. But before I do, can I ask you a couple of quick questions? Yeah, sure. When was the last time you used a pen? Um, well, it was actually this morning. I was signing some documents. Perfect. And what happened to it? Did you still have it? Uh, to be honest, I'm not really sure. I think I left it somewhere or maybe someone took it. Right. So you needed a pen this morning and you used it and now it's gone. How often does that happen to you? Yeah, honestly all the time and uh, yeah, I'm pretty bad with pens. I lose them constantly. And when you can't find one, what do you usually do? Yeah, I just ask someone to borrow one or I just run to the shop and buy one. Okay. So it's fair to say this is something that happens pretty regularly and ends up wasting your time. Yeah, I mean, I guess it does. Well, you know what? I'm the same. I hate doing things the long way. It's been like that when I was applying for jobs and I've used Sprout to just auto-apply with tailored resumes and cover letters instead of doing everything manually. So same idea here though, and final question. If you were to buy a pen right now, what kind of budget do you have in mind? Um, you know, I'd say a maximum of 6 dollars. Okay, got it. So from what you've told me, you use pens regularly, you lose them all the time, and when you don't have one, it ends up costing you time or money to replace it. Now, what if you had a pen like this? Number one, your name engraved on it so no one accidentally takes it. Number two, a clip so it stays attached to your notebook. And number three, it writes smoothly, so you actually enjoy using it. For 5 dollars, you're basically solving a problem that happens to you every single day. Would you say that's worth it? Yeah, 100%. Uh, yeah, let's do it. I'll take it.