sell me this pen:

@careerkota

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Selling · Mobile App › Other Mobile App

Sproutseen in 49 videos →https://onelink.to/af2bjb?utm_source=ugc&utm_medium=tiktok&utm_campaign=careerkota ↗

Why it worked

The video effectively uses the 'pain point' sales technique by first understanding the customer's problem (losing pens) and then presenting a product that directly solves that problem, making the offer highly relevant and persuasive.

Summary

A creator demonstrates a sales technique by asking a potential customer about their pain points related to losing pens. They then pitch a pen that solves these problems by being engraved, having a clip, and writing smoothly, all for $5.

Structure

1Ask to sell a pen
2Identify pain points (losing pens)
3Introduce a solution (engraved, clipped, smooth pen)
4State the price and value proposition
5Confirm the sale

Product placement

Sprout: It is a job search platform that helps users auto-apply to jobs with tailored resumes and cover letters, instead of manually applying to everything. It appears as a logo and is mentioned by name. Its interface is operated to generate a result (tailored resume/cover letter), so it ACTS. Removing it would change what happens in the video.

Original caption

master manipulator 🤑

More from @careerkota

Their other posts in the index, biggest breakout first.

Call to action

Let's do it. I'll take it.

On-screen text

sell me this pen: *tryna figure out his pain points* *saying exactly what i wanna hear* 😈 *trying to relate to him*

Transcript

Can you sell me this pen? Yeah. But before I do, can I ask you a couple of quick questions? Sure. When was the last time you used a pen? This morning, actually. Alright, fairs. I was signing some documents. Perfect. And what happened to that pen? Do you still have it? No idea. I think I left it somewhere or someone took it. Right. So you needed a pen this morning. You used it and now it's gone. How often does that happen to you? To be honest, all the time. I'm really bad with pens. I lose them constantly. And when you can't find one, what do you usually do? I just ask someone to borrow one or run to the shop and buy one. Okay. So it's fair to say that this is something that happens pretty regularly and ends up wasting your time. Yeah, I guess it does. Yeah. Okay. I hate doing things the long way. And it's like when I was applying for jobs, I use Sprout to just auto-apply with a tailored resume and cover letter instead of like manually applying to everything. So same idea here. Um, final question. If you were to buy a pen right now, what kind of budget would you have in mind? Maximum like $6. Okay. Got it. So from what you've told me, you use pens regularly, you lose them all the time, and when you don't have one, it ends up costing you time or money to replace it. So what if you had a pen like this, where your name is engraved on it so no one accidentally takes it, a clip so that it attaches and it writes smoothly so that you can actually enjoy using it for just $5, you're basically saving a problem that happens to you every single day. Would you say that's worth it? Yeah, I definitely say so. ayeee Let's do it. I'll take it.