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Hook
Can I use my MID Spanish skills to close a deal...?
@davidchoi.biz
137.6K followers · usually 35.2K views a post
Views
330.7K
Likes
22.5K
Comments
50
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Why it worked
The video uses humor and a relatable struggle with language learning to engage the audience, making the sales pitch feel more like a personal anecdote. The agent's self-deprecating humor about his Spanish skills and the unexpected connection to Bad Bunny create a memorable and shareable moment.
Summary
A real estate agent uses his limited Spanish skills to connect with a potential client, humorously acknowledging his proficiency while emphasizing the effort and cultural appreciation. He offers to send property listings, aiming for a smooth transaction.
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Transcript, structure and on-screen text
6 beats, a 187-word transcript and 64 lines of on-screen text — the parts you need to write your own version.
Original caption
When it comes to nurturing leads, it’s ALL about human connection 🤝 And that means doing anything you can to create that connection… even if it’s unorthodox! I don’t speak Spanish to my potential clients to show off how good I am at Spanish 😅 I do it because it creates connection. It shows that I don’t take myself too seriously to learn something new, it shows them I care about their culture enough to spend time learning… The worse I am, usually the more the client appreciates the effort 😂 Speaking Spanish didn’t close this deal, but it helped me bring down someone’s defenses and get them to open up about what they’re feeling and their future goals… And when it comes time to close a deal one day, they’ll definitely remember this 🙏 . . . . . . . . #salesadvice #coldcalling #realestateinvesting #coldcalltips #salestips
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