@davidchoi.biz — 9x breakout

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Can I use my MID Spanish skills to close a deal...?

@davidchoi.biz

137.6K followers · usually 35.2K views a post

Views

330.7K

Likes

22.5K

Comments

166

Why it worked

The video uses humor and a relatable struggle with language learning to engage the audience, making the sales pitch feel more like a personal anecdote. The agent's self-deprecating humor about his Spanish skills and the unexpected connection to Bad Bunny create a memorable and shareable moment.

Summary

A real estate agent uses his limited Spanish skills to connect with a potential client, humorously acknowledging his proficiency while emphasizing the effort and cultural appreciation. He offers to send property listings, aiming for a smooth transaction.

Structure

1Opening with a question about using Spanish skills for a deal
2Client asks if the agent speaks Spanish
3Agent admits his Spanish is not great but he's practicing
4Discussion about buying a smaller property or a condo
5Agent offers to send listings and help find a suitable property
6Closing with a lighthearted farewell and reflection on his Spanish skills

Product placement

The video features a real estate agent discussing property sales. The agent's primary role is to sell properties, and the conversation revolves around buying a house or condo. The agent's own Spanish language skills are presented as a tool to facilitate these sales, implying a service-based offering in real estate.

Call to action

I'll send you over some properties we can help each other out.

Original caption

When it comes to nurturing leads, it’s ALL about human connection 🤝 And that means doing anything you can to create that connection… even if it’s unorthodox! I don’t speak Spanish to my potential clients to show off how good I am at Spanish 😅 I do it because it creates connection. It shows that I don’t take myself too seriously to learn something new, it shows them I care about their culture enough to spend time learning… The worse I am, usually the more the client appreciates the effort 😂 Speaking Spanish didn’t close this deal, but it helped me bring down someone’s defenses and get them to open up about what they’re feeling and their future goals… And when it comes time to close a deal one day, they’ll definitely remember this 🙏 . . . . . . . . #salesadvice #coldcalling #realestateinvesting #coldcalltips #salestips