Why it worked
The video taps into a common interest in personal finance and salary breakdowns, using a relatable "budget with me" format. The clear, concise presentation of expenses and remaining funds makes it easy to follow and potentially inspires viewers to manage their own finances.
Summary
This slideshow breaks down a £37,000 annual salary into monthly expenses, detailing both fixed and variable costs. It shows the remaining amount left for the month after all expenses are accounted for.
Structure
- 1Introduction of the salary to be budgeted
- 2Breakdown of gross monthly pay
- 3Listing and totaling fixed expenses
- 4Listing and totaling variable expenses
- 5Final remaining amount for the month
Product placement
The creator's Stan Store link is provided in their bio, which is the product being promoted.
On-screen text
Budget my £37k salary for the month of April
(Graduate edition)
Gross pay: £2.4k a month
+£2,451.19
Bank Giro Credit
Tuesday 21st April, 00:00
Fixed expenses
-£193 (council tax)
-£45 (phone bill)
-£74 (financed sofa)
-£41 (electric)
-£38 (gas)
-£22 (gym)
-£8.99 (Apple Music & iCloud storage)
Left for the month: £2,029
Variable expenses
-£545 (credit card bill)
-£500 (investments)
-£300 (savings)
-£300 (groceries)
-£150 (eating out & entertainment)
-£50 (transportation)
Left for the month: £185