It's the end of the month and you know what that means. I've just been paid, so let's budget my £37k salary together.

@theonlydidi1

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Selling · Course / Info

Trading 212

https://www.trading212.com/ ↗

Why it worked

The video provides high-value, relatable financial transparency that appeals to young professionals, while the mention of the investment platform feels like a natural part of her personal routine rather than a forced advertisement.

Summary

A creator breaks down her monthly budget based on a £37k salary, detailing her fixed expenses, savings, and discretionary spending. She explicitly mentions using the Trading 212 platform to invest a portion of her remaining income.

Structure

1Introduction and net pay disclosure
2Listing fixed monthly expenses
3Calculating remaining balance after fixed costs
4Allocating funds to investments and savings
5Budgeting for variable costs like food and fun
6Final remaining balance

Product placement

The creator mentions 'Trading 212' as the platform she uses to invest £500 of her monthly salary.

Original caption

Budget my salary with me! #Budgeting #saving #invest #investing #savingmoney

More from @theonlydidi1

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On-screen text

Budget my £37k salary (Graduate edition) Net Pay: £2,451 Council Tax: £193 Gas: £38 Electric: £41 Wifi: £27 Sofa: £74 Gym: £26 Phone: £45 iCloud: £10 Credit Card: £400 Left: £1,626 Investments: £500 Savings: £300 Left: £826 Food: £400 Holiday: £100 Travel: £50/60 Fun money: £150 Left: £126

Transcript

It's the end of the month and you know what that means. I've just been paid, so let's budget my £37k salary together. So after tax, pension, and all of the deductions, I get paid £2,451. With that, I have to pay council tax, which is £193. My gas is £38, my electric is £41, wifi which is £27. I pay for this sofa, which is on finance, which is £74. Gym, which is £26. My phone is £45. My iCloud storage and music I pay roughly £10. This month my credit card bill was decently low, £400. After all my fixed expenses, I'm left with £1,626. With that, I put £500 straight into Trading 212 to invest for the month. I put £300 into my emergency savings pot. So I'm left with £826, roughly, to play around with for the month. With that, I budget £400 for food, for me and my partner. I put £100 away into a holiday pot for when I want to go on holiday. I budget roughly 50-60 pounds a month to go to my office and back. I only go in two days a week, so my travel isn't too bad. And then fun money, which includes going out for drinks, for meals. I don't go out that often, so I've only budgeted £150 for the month. And I'm left with a grand total of £126.