My #1 Cold Email TACTIC

@30mpc

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Selling · Course / Info

30 Minutes to President's Clubseen in 5 videos →https://www.youtube.com/@30MPC ↗

Why it worked

The video likely performed well because it offers a specific, actionable tip for a common business challenge (cold emailing) in a concise and engaging format. The use of a 'hook' like '#1 Cold Email TACTIC' and the promise of a free resource would also drive engagement.

Summary

The video discusses a cold email tactic focused on using relevant, project-based subject lines instead of generic ones. The speaker explains that subject lines should be tailored to the recipient's world and initiatives to increase open rates.

Structure

1Introduction of the #1 cold email tactic
2Explanation of 'boring subject lines'
3Defining what makes a subject line relevant
4The impact of relevant subject lines on open rates

Product placement

The video promotes a masterclass on cold emails from '30 Minutes to President's Club' (@30MPC), which is available for free on YouTube. The creator's bio link also directs to their YouTube channel.

Call to action

Original caption

This #1 Outbound Trainer did a masterclass on Cold Emails…check it out for FREE on YT (@30MPC) [sales, sales tips, sales tactics, 30 Minutes to President’s Club, 30MPC, cold email]

More from @30mpc

Their other posts in the index, biggest breakout first.

check it out for FREE on YT (@30MPC)

On-screen text

30M PC My #1 Cold Email TACTIC NUMBER TACTIC? BORING SUBJECT LINES. I DON'T THREE WORDS EXPLAIN WHAT THAT IS RELEVANT NOT THE EMAIL. A PROJECT INITIATIVE THEIR TEAM. I PUT REALLY THINGS STRAIGHTFORWARD I HAVE A OF GETTING

Transcript

What is your number one cold email tactic? Boring subject lines. And what I don't mean by that is three words that explain what your solution is. What I mean is something that is relevant to their world, not the email. A project name, an initiative name, that's someone on their team. I put really things straightforward. I have a much higher likelihood of getting it opened.