Try this on your next cold call

Try this on your next cold call. "How's your day going?" "Did I catch you at a bad time?" "This is a cold call... gonna roll the dice?" "Do you want to hang up on the dice?" Instead, the first way you differentiate from all other callers is you actually don't start with something about you. You start with context about them. This is called the tailored opener. It has three parts. 1. Lead with context. 2. Own the cold call. 3. Permission to pitch. It sounds like, "Hello?" Emma, I just finished reading your press release about the new office opening in Rochester. I'm going to be honest, this is a cold call, but it is a well-researched one... And I'm wondering if I can get half a minute to share why that press release about the office opening prompted me to call you... And then you can totally hang up on me if it doesn't make sense from the