Try this on your next cold call

@30mpc

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Selling · Course / Info

30 Minutes to President's Clubseen in 5 videos →https://www.youtube.com/@30MPC ↗

Why it worked

The video provides a practical, actionable tip for cold calling that directly addresses a common pain point for sales professionals. The "soft sell" approach, where the advice is valuable on its own and the product is presented as a way to learn more, is highly effective.

Summary

The video explains a three-part cold calling opener strategy. It advises leading with context about the prospect, owning the cold call, and asking for permission to pitch, rather than using generic opening lines.

Structure

1Avoid generic cold call openings
2Introduce the 3-part tailored opener
3Explain each part: context, owning the call, permission to pitch
4Provide an example of the tailored opener

Product placement

The video promotes the creator's course on effective cold calling, titled '30 Minutes to President's Club', which is accessible via a YouTube channel link.

Call to action

30mpc.com/courses if you want to learn how to cold call effectively.

Original caption

30mpc.com/courses if you want to learn how to cold call effectively. [sales, sales tips, sales tactics, 30 Minutes to President’s Club, 30MPC, cold call]

More from @30mpc

Their other posts in the index, biggest breakout first.

On-screen text

Try this on your next cold call "How's your day going?" "Catch you at a bad time?" "This is a cold call... gonna roll the dice?" DIFFERENTIATE FROM ALL CALLERS IS DON'T WITH GOING CONTEXT THIS IS TAILORED OPENER. PARTS. 1. Lead with context 2. Own the cold call 3. Permission to pitch SOUNDS LIKE "HELLO?" Emma, I just finished reading your press release about the new office opening in Rochester. I'm going to be honest, this is a cold call, but it is a well-researched one... And I'm wondering if I can get half a minute to share why that press release about the office opening prompted me to call you... And then you can totally hang up on me if it doesn't make

Transcript

Try this on your next cold call. "How's your day going?" "Did I catch you at a bad time?" "This is a cold call... gonna roll the dice?" "Do you want to hang up on the dice?" Instead, the first way you differentiate from all other callers is you actually don't start with something about you. You start with context about them. This is called the tailored opener. It has three parts. 1. Lead with context. 2. Own the cold call. 3. Permission to pitch. It sounds like, "Hello?" Emma, I just finished reading your press release about the new office opening in Rochester. I'm going to be honest, this is a cold call, but it is a well-researched one... And I'm wondering if I can get half a minute to share why that press release about the office opening prompted me to call you... And then you can totally hang up on me if it doesn't make sense from the