My #1 Cold Call MISTAKE is the double or sometimes the triple clutch.

@30mpc

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Why it worked

The video provides immediate, actionable value by identifying a specific, relatable pain point in a professional setting, making the viewer more receptive to the educational product offered.

Summary

The creator explains a common cold calling mistake called the double or triple clutch, where a salesperson asks too many pleasantries before stating their purpose. He advises against this to avoid losing the buyer's interest early in the call.

Structure

1Identify the mistake
2Explain the double/triple clutch
3Explain why it fails
4Provide the solution/CTA

Product placement

The product is mentioned in the caption with a direct link to the course website.

Call to action

check out 30mpc.com/courses to learn how to cold call

On-screen text

My #1 Cold Call MISTAKE IS THE DOUBLE OR TRIPLE CLUTCH Is this Armand? Yes. How's your day? It's okay. Is this a good time? Double clutch Triple clutch

Original caption

If you’ve been making this mistake, don’t worry! check out 30mpc.com/courses to learn how to cold call [sales, sales tips, sales tactics, 30 Minutes to President’s Club, 30MPC, cold call]

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Transcript

My #1 Cold Call MISTAKE is the double or sometimes the triple clutch. And this is when you ask, Is this Armand? Yes. How's your day going? And then after that you ask another question before you dig into the reason for your call and before you know it you're 45 seconds in and the buyer has no freaking idea who you are, why they should care, and why they should consider meeting with you.