Why it worked
The video offers a counter-intuitive but effective sales technique that directly addresses a common pain point for salespeople. The relatable scenario and clear explanation make the advice actionable and memorable.
Summary
The speaker explains a sales tactic where agreeing with a prospect's "I'm not interested" objection can lower their defenses. By validating their statement, the salesperson creates space to ask follow-up questions and understand the real reason behind their disinterest.
Structure
- 1Agree with the prospect's objection
- 2Take ownership of the perceived failure
- 3Ask clarifying questions about their disinterest
- 4Uncover the real reason they are not interested
- 5Use the new information to continue the conversation
Product placement
LinkedIn: appears as a watermark on a pillow in the background. It does not act and its removal would not change what happens in the video.
Shure: appears as a microphone in the foreground. It does not act and its removal would not change what happens in the video.
Erewhon Market: appears as text on a hat worn by the speaker. It does not act and its removal would not change what happens in the video.
On-screen text
The BEST Response to
"I'm NOT Interested"
SOMEBODY
INTERESTED
COLD CALL,
I ALWAYS AGREE
WITH THEM.
THEY GO,
Prospect: I'm not interested.
Nick: This one's totally on me,
you probably would have called
me if you had been interested.
Hey, just nobody calls you again
is it because you already know
what we do, and you've got this
thing handled.
Or is it you just hate getting cold
calls from people like me
AND WHAT
YOU AGREE,
IT LOWERS
THE SALES
THEY FEEL,
MAKES THEM
THIS ISN'T
PERSON
FIGHT ME.
IT GIVES
OF SPACE
QUESTION
THE REAL REASON
INTERESTED,
WORK WITH
THERE.